At a Glance
- Tasks: Own and optimise customer communications using the Bloomreach CRM platform.
- Company: Join Policy Expert, a forward-thinking company in London with a hybrid work model.
- Benefits: Enjoy a competitive salary, private medical cover, and a £1,000 learning budget.
- Other info: Inclusive environment with excellent career growth and support for all candidates.
- Why this job: Make a real impact on customer engagement and retention while developing your CRM skills.
- Qualifications: 5 years of B2C CRM experience and strong knowledge of segmentation and personalisation.
The predicted salary is between 45000 - 55000 £ per year.
You'll own the hands‑on build, management and optimisation of lifecycle and transactional customer communications, primarily via email, with oversight of print communications and future expansion into channels as new comms opportunities arise. You'll become Policy Expert's go‑to expert on our CRM platform Bloomreach. The role is responsible for executing and continuously improving CRM activity to drive engagement, acquisition, retention, and in‑life commercial performance, while ensuring communications are clear, accurate, and compliant. This role works hand‑in‑hand with the Customer Comms Manager and Lead who plan what communications are needed across customer journeys and what messages and actions they deliver.
Responsibilities
- Own and operate the Bloomreach platform, improving its usage and ensuring best practice.
- Manage CRM processes, documentation, and supplier relationships to ensure scalable and efficient delivery.
- Manage and maintain customer data integrity, permissions (GDPR compliant), and cross‑functional activity to develop new data and targeting opportunities.
- Build, manage, and optimise lifecycle and transactional customer communications.
Qualifications
- Hands‑on CRM specialist with at least 5 years of B2C experience in a service‑led business.
- Strong experience with CRM platforms (ideally Bloomreach or similar), with an understanding of segmentation, personalisation, and testing.
- Comfortable working independently, managing technical setups, and using data and analysis to continuously improve performance.
- Confident working with customer data in a compliant way.
- Commercially minded, always looking for ways to improve engagement and retention, while creating clear, effective customer communications.
Location
This role will be based in our London office in a 50/50 Hybrid mode.
Benefits
- Pension contributions up to 7%
- Private medical & dental cover
- Learning budget of £1,000 a year + Study leave (with encouragement to use it)
- Enhanced maternity & paternity leave
- Travel season ticket loan
- Access to a wide selection of London O2 events and use of a Private Lounge
- Employee Wellbeing Programme
- Prayer room in Office
At Policy Expert, we are committed to fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the interview process to accommodate your needs, please do not hesitate to let us know. We are dedicated to ensuring every candidate has an equal opportunity to succeed and will work with you to provide the necessary support.
CRM Manager in City of Westminster employer: Policy Expert
At Policy Expert, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions innovation and collaboration. Our London office provides a vibrant environment with a strong focus on employee growth, supported by a generous learning budget and comprehensive benefits including private medical cover and enhanced parental leave. Join us to make a meaningful impact in customer communications while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Policy Expert and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Policy Expert are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Policy Expert on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Policy Expert. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Policy Expert. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Policy Expert:Show us that you’ve done your homework! In your application, briefly mention what you admire about Policy Expert’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Policy Expert
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Policy Expert will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Policy Expert, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
