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- Tasks: Drive marketing strategies for Indian Motorcycles in the UK & Ireland, focusing on events and digital presence.
- Company: Join a dynamic team passionate about innovation and empowering employees in an agile work environment.
- Benefits: Enjoy flexible working options, exciting corporate perks, and opportunities for personal growth.
- Why this job: Be part of a vibrant culture that values creativity and community engagement while making a real impact.
- Qualifications: A degree in Marketing and 5+ years of relevant experience are essential for this role.
- Other info: Expect some travel within the territory and to corporate functions.
The predicted salary is between 28800 - 42000 £ per year.
We have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment.
Implement both Global and Local Marketing Strategies for Indian Motorcycles within the UK & Ireland. Products include a full range of Indian Motorcycles including Mid-Size (Scout & Bobber) & Heavyweight Bikes.
Partner with the EMEA Marketing Team, District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region.
Meet and exceed objectives for the Indian business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for the UK & Ireland. This position will work as a key conduit between the Local Agencies, the Indian Sales Team and the Indian EMEA HQ in Switzerland. The role will primarily be focused on PR, Media, Strategy, and Shows & Event Support, and Owner Community Development.
- Events & Shows
- Organize and attend events across the UK & Ireland to boost brand exposure.
- Plan marketing strategies for each event (audience, messaging, objectives).
- Manage all marketing channels for events (email, online, social, etc.).
- Handle demo fleet, exhibitions, and event logistics.
- Maintain CRM and marketing automation tools for quality data management.
- Support email campaigns (dynamic content, segmentation, automation).
- Develop a social media strategy to grow online brand presence and customer engagement.
- Support dealer communications, training, and marketing material distribution.
- Strengthen the Indian Motorcycle owner community through events and communication.
- Marketing Strategy & Execution
- Develop and implement a marketing strategy for Indian Motorcycles (UK & Ireland) aligned with global objectives.
- Manage and monitor the annual marketing budget.
- Lead advertising and promotions across traditional, digital, and strategic partnership channels.
- Tailor corporate marketing to suit local B2B and B2C audiences.
- Work closely with UK, Central European, and EMEA teams to share best practices.
- Analyze and report on marketing activities, trends, and opportunities.
- Participate in marketing, management, and sales meetings.
A university degree in Marketing is essential. ~5+ years of experience in a marketing-focused role. ~ A proven history of creating and executing successful marketing strategies, including agency management. ~ Strong background in both B2B and B2C marketing. ~ Solid understanding of social media, digital marketing, and email marketing tools. ~ Travel within territory. Some travel to remote locations and corporate functions. Office environment.
Contact Detail:
Polaris UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, Events & Digital, Emea
✨Tip Number 1
Network with professionals in the motorcycle and automotive marketing sectors. Attend industry events, trade shows, or local meetups to connect with potential colleagues and learn about the latest trends in marketing strategies.
✨Tip Number 2
Familiarise yourself with the Indian Motorcycle brand and its products. Understanding the unique selling points of the Mid-Size and Heavyweight bikes will help you articulate your passion for the brand during interviews.
✨Tip Number 3
Showcase your experience with CRM and marketing automation tools. Be prepared to discuss specific examples of how you've used these tools to manage data and improve marketing campaigns in previous roles.
✨Tip Number 4
Demonstrate your ability to work collaboratively with diverse teams. Highlight any past experiences where you've successfully partnered with sales teams, agencies, or other departments to achieve marketing goals.
We think you need these skills to ace Marketing Specialist, Events & Digital, Emea
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in events and digital strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the Indian Motorcycle brand. Mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Relevant Skills: Emphasise your skills in PR, media strategy, and event management. Provide examples of how you've used these skills to achieve marketing objectives in previous roles.
Highlight Collaborative Experience: Since the role involves working with various teams and agencies, include examples of successful collaborations in your application. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Polaris UK & Ireland
✨Know Your Marketing Strategies
Make sure you can discuss specific marketing strategies you've developed or executed in the past. Be prepared to explain how these strategies align with both B2B and B2C audiences, as this role requires a solid understanding of both.
✨Showcase Your Event Management Skills
Since the role involves organising events, be ready to share examples of events you've managed. Discuss your approach to planning, audience targeting, and how you measure success post-event.
✨Familiarise Yourself with Indian Motorcycles
Research Indian Motorcycles and their product range, especially the Mid-Size and Heavyweight bikes. Understanding the brand will help you tailor your responses and show genuine interest in the company.
✨Demonstrate Your Digital Savvy
Be prepared to talk about your experience with digital marketing tools, social media strategies, and CRM systems. Highlight any successful campaigns you've run and how you used data to drive decisions.
