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- Tasks: Drive marketing strategies and organise events for Indian Motorcycles in the UK & Ireland.
- Company: Polaris Inc. is a dynamic company focused on innovation and empowering employees.
- Benefits: Enjoy an agile work environment with opportunities for growth and responsibility.
- Why this job: Join a passionate team, make an impact, and connect with motorcycle enthusiasts.
- Qualifications: University degree in Marketing and 5+ years of relevant experience required.
- Other info: Travel within the territory and collaborate with international teams.
The predicted salary is between 28800 - 43200 £ per year.
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY: Implement both Global and Local Marketing Strategies for Indian Motorcycles within the UK & Ireland. Products include a full range of Indian Motorcycles including Mid-Size (Scout & Bobber) & Heavyweight Bikes.
Partner with the EMEA Marketing Team, District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region. Meet and exceed objectives for the Indian business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for the UK & Ireland. This position will work as a key conduit between the Local Agencies, the Indian Sales Team and the Indian EMEA HQ in Switzerland. The role will primarily be focused on PR, Media, Strategy, and Shows & Event Support, and Owner Community Development.
Events & Shows
- Organize and attend events across the UK & Ireland to boost brand exposure.
- Plan marketing strategies for each event (audience, messaging, objectives).
- Manage all marketing channels for events (email, online, social, etc.).
- Handle demo fleet, exhibitions, and event logistics.
B2B & B2C Communication
- Maintain CRM and marketing automation tools for quality data management.
- Support email campaigns (dynamic content, segmentation, automation).
- Build relationships with media, trade associations, and professional groups.
- Develop a social media strategy to grow online brand presence and customer engagement.
- Support dealer communications, training, and marketing material distribution.
- Strengthen the Indian Motorcycle owner community through events and communication.
Marketing Strategy & Execution
- Develop and implement a marketing strategy for Indian Motorcycles (UK & Ireland) aligned with global objectives.
- Manage and monitor the annual marketing budget.
- Lead advertising and promotions across traditional, digital, and strategic partnership channels.
- Tailor corporate marketing to suit local B2B and B2C audiences.
- Oversee the seamless launch of new models in collaboration with stakeholders.
Market Expansion & Collaboration
- Drive market share growth across all product segments.
- Work closely with UK, Central European, and EMEA teams to share best practices.
- Analyze and report on marketing activities, trends, and opportunities.
Support & Meetings
- Assist District Sales Managers and the Regional Director with improvement strategies.
- Participate in marketing, management, and sales meetings.
SKILLS & KNOWLEDGE:
- A university degree in Marketing is essential.
- 5+ years of experience in a marketing-focused role.
- A proven history of creating and executing successful marketing strategies, including agency management.
- Strong background in both B2B and B2C marketing.
- Exceptional communication skills and the ability to build rapport.
- Solid understanding of social media, digital marketing, and email marketing tools.
- Hands-on experience with international or American companies is a plus.
- Adaptability and a roll-up-your-sleeves attitude to get things done.
- A track record of achieving results and exceeding expectations.
- Effective team collaboration and influencing skills.
WORKING CONDITIONS:
- Travel within territory.
- Some travel to remote locations and corporate functions.
- Office environment.
Marketing & Events Specialist - Digital Focused (, , United Kingdom) employer: Polaris UK & Ireland
Contact Detail:
Polaris UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Events Specialist - Digital Focused (, , United Kingdom)
✨Tip Number 1
Network with professionals in the motorcycle and automotive marketing sectors. Attend industry events, trade shows, or local meetups to connect with potential colleagues and learn about the latest trends in marketing strategies.
✨Tip Number 2
Familiarise yourself with the Indian Motorcycle brand and its products. Understanding their unique selling points and target audience will help you tailor your conversations and demonstrate your passion for the brand during interviews.
✨Tip Number 3
Showcase your experience with CRM and marketing automation tools. Be prepared to discuss specific examples of how you've used these tools to enhance marketing campaigns and improve customer engagement in previous roles.
✨Tip Number 4
Research the current marketing strategies employed by Polaris Inc. and their competitors. Being knowledgeable about their recent campaigns and market positioning will allow you to contribute valuable insights during discussions with the hiring team.
We think you need these skills to ace Marketing & Events Specialist - Digital Focused (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and events, particularly focusing on B2B and B2C strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and events. Mention specific examples of successful campaigns you've managed and how they align with Polaris Inc.'s goals.
Showcase Your Skills: In your application, emphasise your communication skills and experience with social media and digital marketing tools. Provide examples of how you've built relationships with stakeholders and managed marketing budgets.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Polaris UK & Ireland
✨Know Your Marketing Strategies
Familiarise yourself with both global and local marketing strategies, especially those relevant to the motorcycle industry. Be prepared to discuss how you would implement these strategies for Indian Motorcycles in the UK & Ireland.
✨Showcase Your Event Management Skills
Since the role involves organising events, be ready to share examples of past events you've managed. Highlight your planning process, how you handled logistics, and any challenges you overcame.
✨Demonstrate Communication Prowess
Exceptional communication skills are crucial for this position. Prepare to discuss how you've built relationships with media, trade associations, and other stakeholders in previous roles.
✨Be Ready to Discuss Data Management
Understanding CRM and marketing automation tools is key. Be prepared to explain how you've used these tools to manage data and improve marketing campaigns in your past experiences.
