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- Tasks: Drive marketing strategies and organise events for Indian Motorcycles in the UK & Ireland.
- Company: Join Polaris Inc., a leader in innovation and fun, creating incredible products and experiences.
- Benefits: Enjoy an agile work environment with opportunities for growth and responsibility.
- Why this job: Be part of a dynamic team that empowers creativity and drives brand engagement through exciting events.
- Qualifications: University degree in Marketing and 5+ years of relevant experience required.
- Other info: Travel within the territory and to corporate functions is expected.
The predicted salary is between 28800 - 48000 £ per year.
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY:
Implement both Global and Local Marketing Strategies for Indian Motorcycles within the UK & Ireland. Products include a full range of Indian Motorcycles including Mid-Size (Scout & Bobber) & Heavyweight Bikes. Partner with the EMEA Marketing Team, District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region. Meet and exceed objectives for the Indian business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for the UK & Ireland. This position will work as a key conduit between the Local Agencies, the Indian Sales Team and the Indian EMEA HQ in Switzerland. The role will primarily be focused on PR, Media, Strategy, and Shows & Event Support, and Owner Community Development.
Events & Shows
- Organize and attend events across the UK & Ireland to boost brand exposure.
- Plan marketing strategies for each event (audience, messaging, objectives).
- Manage all marketing channels for events (email, online, social, etc.).
- Handle demo fleet, exhibitions, and event logistics.
B2B & B2C Communication
- Maintain CRM and marketing automation tools for quality data management.
- Support email campaigns (dynamic content, segmentation, automation).
- Build relationships with media, trade associations, and professional groups.
- Develop a social media strategy to grow online brand presence and customer engagement.
- Support dealer communications, training, and marketing material distribution.
- Strengthen the Indian Motorcycle owner community through events and communication.
Marketing Strategy & Execution
- Develop and implement a marketing strategy for Indian Motorcycles (UK & Ireland) aligned with global objectives.
- Manage and monitor the annual marketing budget.
- Lead advertising and promotions across traditional, digital, and strategic partnership channels.
- Tailor corporate marketing to suit local B2B and B2C audiences.
- Oversee the seamless launch of new models in collaboration with stakeholders.
Market Expansion & Collaboration
- Drive market share growth across all product segments.
- Work closely with UK, Central European, and EMEA teams to share best practices.
- Analyze and report on marketing activities, trends, and opportunities.
Support & Meetings
- Assist District Sales Managers and the Regional Director with improvement strategies.
- Participate in marketing, management, and sales meetings.
SKILLS & KNOWLEDGE:
- A university degree in Marketing is essential.
- 5+ years of experience in a marketing-focused role.
- A proven history of creating and executing successful marketing strategies, including agency management.
- Strong background in both B2B and B2C marketing.
- Exceptional communication skills and the ability to build rapport.
- Solid understanding of social media, digital marketing, and email marketing tools.
- Hands-on experience with international or American companies is a plus.
- Adaptability and a "roll-up-your-sleeves" attitude to get things done.
- A track record of achieving results and exceeding expectations.
- Effective team collaboration and influencing skills.
WORKING CONDITIONS:
- Travel within territory.
- Some travel to remote locations and corporate functions.
- Office environment.
Marketing & Events Specialist employer: Polaris UK & Ireland
Contact Detail:
Polaris UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Events Specialist
✨Tip Number 1
Familiarise yourself with the Indian Motorcycle brand and its products. Understanding the unique selling points of the Mid-Size and Heavyweight bikes will help you engage in meaningful conversations during networking events or interviews.
✨Tip Number 2
Network with professionals in the marketing and events industry, especially those who have experience in the automotive sector. Attend relevant industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your knowledge of digital marketing tools and CRM systems. Be prepared to discuss how you've used these tools in past roles to drive successful campaigns, as this is crucial for the position.
✨Tip Number 4
Demonstrate your adaptability and hands-on approach by sharing examples from your previous work where you successfully managed multiple projects or events simultaneously. This will highlight your ability to thrive in an agile working environment like Polaris Inc.
We think you need these skills to ace Marketing & Events Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and events. Focus on your achievements in B2B and B2C marketing, and include specific examples of successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the motorcycle industry and your understanding of Polaris Inc.'s brand. Mention how your skills align with their needs, particularly in PR, media, and event management.
Showcase Your Skills: In your application, emphasise your communication skills and ability to build relationships. Provide examples of how you've successfully collaborated with teams or agencies to achieve marketing goals.
Highlight Relevant Education and Experience: Clearly state your university degree in Marketing and any additional qualifications. Detail your 5+ years of experience in marketing roles, especially those involving strategy formulation and execution.
How to prepare for a job interview at Polaris UK & Ireland
✨Know Your Marketing Strategies
Familiarise yourself with both global and local marketing strategies, especially those relevant to the motorcycle industry. Be prepared to discuss how you would implement these strategies for Indian Motorcycles in the UK and Ireland.
✨Showcase Your Event Management Skills
Highlight your experience in organising events and managing logistics. Discuss specific events you've worked on, the challenges you faced, and how you ensured successful execution to boost brand exposure.
✨Demonstrate Communication Prowess
Since the role requires building relationships with media and trade associations, be ready to share examples of how you've successfully communicated with various stakeholders in previous roles. Strong communication skills are key!
✨Be Data-Driven
Discuss your experience with CRM and marketing automation tools. Be prepared to explain how you have used data to inform your marketing strategies and improve campaign performance in both B2B and B2C contexts.
