At a Glance
- Tasks: Drive innovative marketing strategies for Indian Motorcycles in the UK & Ireland.
- Company: Join a dynamic team passionate about motorcycles and empowering change.
- Benefits: Enjoy remote work flexibility, exciting events, and a vibrant company culture.
- Why this job: Be part of a thrilling industry while making a real impact on brand growth.
- Qualifications: University degree in Marketing and 5+ years of relevant experience required.
- Other info: Opportunity to travel and engage with motorcycle enthusiasts at events.
The predicted salary is between 36000 - 60000 £ per year.
We have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment.
Implement both Global and Local Marketing Strategies for Indian Motorcycles within the UK & Ireland. Products include a full range of Indian Motorcycles including Mid-Size (Scout & Bobber) & Heavyweight Bikes.
Partner with the EMEA Marketing Team, District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region.
Meet and exceed objectives for the Indian business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for the UK & Ireland. This position will work as a key conduit between the Local Agencies, the Indian Sales Team and the Indian EMEA HQ in Switzerland. The role will primarily be focused on PR, Media, Strategy, and Shows & Event Support, and Owner Community Development.
- Events & Shows
- Organize and attend events across the UK & Ireland to boost brand exposure.
- Plan marketing strategies for each event (audience, messaging, objectives).
- Manage all marketing channels for events (email, online, social, etc.).
- Handle demo fleet, exhibitions, and event logistics.
- Maintain CRM and marketing automation tools for quality data management.
- Support email campaigns (dynamic content, segmentation, automation).
- Develop a social media strategy to grow online brand presence and customer engagement.
- Support dealer communications, training, and marketing material distribution.
- Strengthen the Indian Motorcycle owner community through events and communication.
- Marketing Strategy & Execution
- Develop and implement a marketing strategy for Indian Motorcycles (UK & Ireland) aligned with global objectives.
- Manage and monitor the annual marketing budget.
- Lead advertising and promotions across traditional, digital, and strategic partnership channels.
- Tailor corporate marketing to suit local B2B and B2C audiences.
- Work closely with UK, Central European, and EMEA teams to share best practices.
- Analyze and report on marketing activities, trends, and opportunities.
- Participate in marketing, management, and sales meetings.
A university degree in Marketing is essential. ~5+ years of experience in a marketing-focused role. ~ A proven history of creating and executing successful marketing strategies, including agency management. ~ Strong background in both B2B and B2C marketing. ~ Solid understanding of social media, digital marketing, and email marketing tools. ~ Travel within territory. Some travel to remote locations and corporate functions. Office environment.
Contact Detail:
Polaris UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Consultant (Remote)
✨Tip Number 1
Familiarise yourself with the Indian Motorcycle brand and its products. Understanding the unique selling points of the Mid-Size and Heavyweight bikes will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the marketing and motorcycle industries. Attend relevant events or join online forums to connect with others who may have insights into the company culture and expectations, which can give you an edge in your application.
✨Tip Number 3
Showcase your experience with both B2B and B2C marketing strategies. Be prepared to discuss specific campaigns you've led and how they align with the objectives outlined in the job description, as this will highlight your suitability for the role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media. Being knowledgeable about current tools and techniques will not only impress your interviewers but also demonstrate your commitment to continuous learning in a fast-paced industry.
We think you need these skills to ace Digital Marketing Consultant (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B and B2C contexts. Emphasise any previous roles where you've developed and executed marketing strategies, particularly in the motorcycle or automotive industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with the company's mission. Mention specific examples of successful campaigns you've managed and how they relate to the role's requirements, such as event organisation and social media strategy.
Showcase Your Skills: Highlight your proficiency in digital marketing tools, CRM systems, and marketing automation. Provide examples of how you've used these tools to enhance marketing efforts and improve data management in previous roles.
Demonstrate Cultural Fit: Research the company culture and values. In your application, convey how your personal values align with theirs, particularly regarding innovation, teamwork, and community engagement within the motorcycle industry.
How to prepare for a job interview at Polaris UK & Ireland
✨Know Your Marketing Strategies
Make sure you can discuss specific marketing strategies you've developed and executed in the past. Be prepared to explain how these strategies align with both B2B and B2C audiences, as this role requires a solid understanding of both.
✨Showcase Your Event Management Skills
Since the role involves organising events across the UK & Ireland, be ready to share examples of events you've managed. Discuss your approach to planning, audience targeting, and logistics management to demonstrate your capability.
✨Familiarise Yourself with Indian Motorcycles
Research Indian Motorcycles and their product range, especially the Mid-Size and Heavyweight Bikes. Understanding the brand and its market positioning will help you articulate how you can contribute to their marketing efforts.
✨Highlight Your Collaboration Experience
This position requires working closely with various teams and agencies. Prepare to discuss your experience in collaborating with different stakeholders, including sales teams and external agencies, to ensure successful campaign execution.