At a Glance
- Tasks: Build and optimise a data-driven lead generation engine for global campaigns.
- Company: Join POLARIS, a forward-thinking company focused on revenue growth.
- Benefits: Competitive salary, performance bonuses, flexible working, and 25+ days holiday.
- Other info: Collaborative team culture with opportunities for professional development and career growth.
- Why this job: Make a real impact by creating scalable systems that drive sales success.
- Qualifications: 2+ years in demand generation with proven lead generation experience.
The predicted salary is between 40000 - 45000 € per year.
POLARIS is looking for a Demand Generation Manager to build and operationalise a scalable, data-driven lead generation engine. Our ICPs, positioning, and core propositions are already defined. We want to expand our operation to run campaigns targeting ICPs in the UK, Europe and US.
Your role is to turn that strategy into a functioning system that consistently generates qualified opportunities through structured workflows, automation, and performance optimisation. This is a build-and-run role, requiring someone who can design infrastructure, implement it end-to-end, and continuously improve it using data.
This role is Systems-first, Execution-heavy, and Revenue-focused. This role is not Brand marketing or a Content-only role or a Passive campaign execution. We want someone who has been building revenue systems using a connected-up tech stack that keeps sales reps busy and revenue generating.
Core Objectives- Build a repeatable, scalable demand generation system using leading tech tools including Hubspot, Clay, LinkedIn
- Develop scalable playbooks aligned to ICPs
- Build an always on paid strategy platforms
- Generate consistent flow of qualified, sales-ready opportunities
- Create clear visibility of performance across the funnel
- Continuously optimise system efficiency through data
- Build outreach systems (email, ABM)
- Create campaign workflows and sequencing
- Analyse and report on performance using Google Analytics, Hubspot and other tracking tools
- Min 2 years in demand generation, growth, or RevOps in a B2B business
- Proven experience building lead generation systems
- Experience running paid campaigns using a variety of campaign strategies to drive data capture and lead generation
- Strong user of Google Analytics and other dashboards to interrogate and report on marketing metrics and performance
- Experience with systems and tools including Hubspot, Clay, Instantly, Lead Forensics
- Automation and workflow building
- Highly analytical and data driven mindset reporting on numbers with advanced Excel skills
- Ability to interpret and act on funnel metrics
- £40,000 - £45,000 salary + performance bonus
- 25 days holiday increasing each year to a maximum of 30
- Birthday Off
- Loyalty holidays: complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days)
- Christmas and New Year staggered hours
- Company events and social every month and quarter
- Inclusion in annual profit share
- Collaborative and supportive team environment
- Opportunities for professional development and career growth
- Flexible working arrangements (hybrid office/remote model)
- Company Pension
- Examples of systems built
- Evidence of pipeline/revenue impact in numbers
- Tech stack experience
Demand Generation Marketing Manager in Westminster employer: Polaris Inc.
POLARIS is an exceptional employer that fosters a collaborative and supportive team environment, perfect for a Demand Generation Marketing Manager looking to make a significant impact. With a strong focus on professional development, flexible working arrangements, and a generous benefits package including performance bonuses and loyalty holidays, POLARIS ensures that employees are not only valued but also empowered to grow their careers. The company's commitment to building a data-driven lead generation engine in a dynamic market makes it an exciting place to work for those passionate about driving revenue through innovative marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Manager in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your demand generation successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to demand generation. We want you to feel confident and ready to impress with your knowledge and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Marketing Manager in Westminster
Some tips for your application 🫡
Show Off Your Systems Skills:Make sure to highlight any systems you've built in your previous roles. We want to see how you've created scalable demand generation systems and the impact they've had on revenue. Use numbers and examples to back up your claims!
Be Data-Driven:Since this role is all about optimising performance through data, don’t shy away from showcasing your analytical skills. Share specific instances where you've used tools like Google Analytics or Hubspot to drive decisions and improve outcomes.
Tailor Your Application:Take a moment to tailor your application to our job description. We’re looking for someone who understands the nuances of demand generation, so make sure your experience aligns with what we’re after. It’ll show us you’re genuinely interested!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Polaris Inc.
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, like Hubspot and Google Analytics. Be ready to discuss how you've used these platforms in your previous roles to build lead generation systems and optimise performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in your past roles. Highlight specific metrics you've improved and how those changes impacted revenue. This will demonstrate your analytical mindset and ability to interpret funnel metrics.
✨Demonstrate Campaign Success
Come equipped with case studies or examples of successful campaigns you've run. Focus on the strategies you employed, the results achieved, and how you adapted based on performance data. This shows your execution-heavy approach.
✨Be Ready to Discuss Scalability
Think about how you've built scalable systems in the past. Be prepared to talk about the playbooks you've developed and how they align with ideal customer profiles (ICPs). This will show that you understand the importance of creating repeatable processes.
