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- Tasks: Build and optimise a data-driven lead generation system for global campaigns.
- Company: Join POLARIS, a forward-thinking company focused on growth and innovation.
- Benefits: Competitive salary, flexible working, 25+ days holiday, and performance bonuses.
- Why this job: Make a real impact by driving revenue through innovative marketing strategies.
- Qualifications: 2+ years in demand generation with proven lead generation experience.
- Other info: Collaborative team culture with opportunities for professional development and career growth.
The predicted salary is between 40000 - 45000 £ per year.
POLARIS is looking for a Demand Generation Manager to build and operationalise a scalable, data-driven lead generation engine. Our ICPs, positioning, and core propositions are already defined. We want to expand our operation to run campaigns targeting ICPs in the UK, Europe and US. Your role is to turn that strategy into a functioning system that consistently generates qualified opportunities through structured workflows, automation, and performance optimisation.
This is a build-and-run role, requiring someone who can design infrastructure, implement it end-to-end, and continuously improve it using data. This role is Systems-first, Execution-heavy, and Revenue-focused. This role is not Brand marketing or a Content-only role or a Passive campaign execution. We want someone who has been building revenue systems using a connected-up tech stack that keeps sales reps busy and revenue generating.
Core Objectives- Build a repeatable, scalable demand generation system using leading tech tools including Hubspot, Clay, LinkedIn
- Develop scalable playbooks aligned to ICPs
- Build an always on paid strategy platforms
- Generate consistent flow of qualified, sales-ready opportunities
- Create clear visibility of performance across the funnel
- Continuously optimise system efficiency through data
- Build outreach systems (email, ABM)
- Create campaign workflows and sequencing
- Analyse and report on performance using Google Analytics, Hubspot and other tracking tools
- Min 2 years in demand generation, growth, or RevOps in a B2B business
- Proven experience building lead generation systems
- Experience running paid campaigns using a variety of campaign strategies to drive data capture and lead generation
- Strong user of Google Analytics and other dashboards to interrogate and report on marketing metrics and performance
- Experience with systems and tools including Hubspot, Clay, Instantly, Lead Forensics
- Automation and workflow building
- Highly analytical and data driven mindset reporting on numbers with advanced Excel skills
- Ability to interpret and act on funnel metrics
- £40,000 - £45,000 salary + performance bonus
- 25 days holiday increasing each year to a maximum of 30
- Birthday Off
- Loyalty holidays: complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days)
- Christmas and New Year staggered hours
- Company events and social every month and quarter
- Inclusion in annual profit share
- Collaborative and supportive team environment
- Opportunities for professional development and career growth
- Flexible working arrangements (hybrid office/remote model)
- Company Pension
- Examples of systems built
- Evidence of pipeline/revenue impact in numbers
- Tech stack experience
Demand Generation Marketing Manager in City of Westminster employer: Polaris Inc.
Contact Detail:
Polaris Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Marketing Manager in City of Westminster
✨Tip Number 1
Get your networking game on! Connect with professionals in the demand generation space on LinkedIn. Join relevant groups and participate in discussions to showcase your expertise and make valuable connections.
✨Tip Number 2
Showcase your skills through real-life examples. Prepare a portfolio or case studies that highlight the systems you've built and the impact they've had on revenue. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to current employees or hiring managers. Ask insightful questions about the company’s demand generation strategies and share your thoughts on how you could contribute.
✨Tip Number 4
Keep an eye on performance metrics. Familiarise yourself with tools like Google Analytics and Hubspot, and be ready to discuss how you've used data to optimise campaigns in past roles. This shows you're not just about building systems but also about driving results.
We think you need these skills to ace Demand Generation Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Us Your Systems Savvy: When you're applying, make sure to highlight any systems you've built in your previous roles. We want to see how you've turned strategies into functioning systems that drive revenue. Don't hold back on the details!
Data is Your Best Friend: Since this role is all about being data-driven, include examples of how you've used analytics tools like Google Analytics or Hubspot to optimise performance. We love numbers, so show us the impact you've made with your insights!
Tailor Your Application: Make your application stand out by tailoring it to our specific needs. Reference our core objectives and demonstrate how your experience aligns with building scalable demand generation systems. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Polaris Inc.
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, like HubSpot and Google Analytics. Be ready to discuss how you've used these platforms in your previous roles to build lead generation systems and optimise performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in your past roles. Highlight specific metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical mindset and ability to interpret funnel metrics.
✨Demonstrate Campaign Success
Come armed with concrete examples of successful campaigns you've run. Discuss the strategies you employed, the results achieved, and how they contributed to revenue growth. This will show that you can turn strategy into action.
✨Be Ready to Discuss Scalability
Since this role focuses on building scalable systems, be prepared to talk about how you've designed and implemented processes that can grow with the business. Share insights on playbooks you've developed and how they align with ideal customer profiles.