PR & Content Executive in Birmingham

PR & Content ExecutiveSalary: Up to £27,000 per annumHours: 35 hours per weekContract: Full Time, PermanentLocation: Hybrid, with occasional travel to BromsgroveIf you're a talented storyteller with a passion for PR, content and communications, this could be the role for you.We're looking for a creative and proactive PR & Content Executive to join the central marketing team at Polaris Community.Polaris Community is one of the UK's largest providers of children's services, with a diverse community of fostering, education, residential and specialist services operating across the country. There are countless stories to tell across our community, and this role will play an important part in uncovering and amplifying the inspirational and moving experiences of Foster Parents, people with care experience and colleagues across the closely with the Senior PR & Content Manager and the wider marketing team, you'll identify, develop and share compelling stories across earned and owned channels. You'll interview Foster Parents, young people and colleagues, develop case studies, write press releases, pitch stories to journalists and support PR campaigns that bring the work of Polaris Community and its brands to life and raise their profile.You'll also identify reactive PR opportunities, build relationships with journalists and support the production and promotion of our Let's Talk About Fostering podcast and other long-form storytelling content.One day you could be interviewing a Foster Parent for a case study, the next pitching a story to national or regional media, and then helping to coordinate the recording and promotion of a podcast episode.It's a broad and varied role for someone who loves finding the human story behind an organisation, can turn complex subjects into clear and engaging communications and is confident building relationships with people at every level.Key ResponsibilitiesResearch, develop and produce compelling stories by working closely with Foster Parents, colleagues, in-house experts and the wider marketing teamManage case studies and press releases from initial research and interviews through to writing, approval and distributionWrite high-quality PR content, including press releases, case studies, pitches and other storytelling contentSupport the planning and delivery of PR campaigns designed to raise the profile of Polaris Community and its brandsMonitor the media landscape, news agenda and wider trends to identify relevant reactive PR opportunitiesPitch stories to local, regional and national media and develop positive relationships with journalistsRespond to inbound media enquiries in a timely and proactive wayManage press release distribution, identify appropriate journalists and publications and tailor pitches for different audiencesUse our media database to identify relevant journalists, contacts and opportunitiesSupport the planning, production and promotion of the Let's Talk About Fostering podcast, including coordinating guests, recording, distribution and amplification of episodesLiaise with case study participants and interviewees, ensuring relationships are managed sensitively and ethically throughout the storytelling processWork collaboratively with colleagues across PR, content and marketing to ensure projects are delivered accurately and within agreed deadlinesSource imagery, coordinate approvals and complete supporting administration for PR and storytelling activityMonitor and report on PR and storytelling activity, including media coverage and campaign resultsDevelop a strong understanding of individual Polaris brands and the appropriate tone of voice for eachAbout YouExperience working within PR, communications, journalism or marketing in-house or agency-sideA strong track record of developing compelling stories and content across multiple platformsThe ability to identify newsworthy and engaging story angles for different audiencesStrong written English, copywriting and storytelling skillsExperience working with journalists and media outlets and securing regional or national media coverageAbility to provide examples of relevant media coverage or PR workAbility to develop engaging press releases, case studies and pitchesAbility to turn complex information into clear, accessible and engaging narrativesA creative approach to content creation and PR campaign planningConfidence and strong interpersonal skills when interviewing people and building relationships with a wide range of internal and external stakeholdersSensitivity and sound judgement when working with emotive or sensitive subject matter and telling stories ethicallyExcellent attention to detail and the ability to proofread your own and others' workStrong communication, organisational and collaboration skillsAbility to prioritise effectively and manage multiple projects and deadlinesConfidence working independently while collaborating effectively as part of a wider teamA proactive, resourceful and positive approach to your workDesirableExperience of podcast production or audio storytellingExperience using AsanaA relevant degree or qualification in PR, communications, journalism or marketing, although equivalent experience will also be consideredIf you would like to find out more about the role or have any questions, please contact:Faye Tomkotowicz at or Luke Ferris at .Polaris Community is an equal opportunities employer and positively encourages applications from suitably qualified and eligible Community is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment.The successful applicant will be subject to an enhanced DBS check.
PandoLogic. Keywords: Public Relations Manager, Location: Bromsgrove, ENG - B60 4AD