Sales Director, UK & EMEA

Our Story

Pointr is the market leader in Indoor Mapping, Location and Analytics, and the inventor of AI-based map production.

Its innovative (20+ patents) Pointr Maps™ platform is used by millions of users across offices, retail locations, airports, hospitals, and more every month.

Pointr is the market leader in Indoor Mapping, Location and Analytics, and the inventor of AI-based map production.

Its innovative (20+ patents) Pointr Maps™ platform is used by millions of users across offices, retail locations, airports, hospitals, and more every month.

As the top choice of Fortune 100 customers and billions of sqft. deployed globally (30+ countries), Pointr is always on the lookout for great team members to support its fast growth.

• Our core values are
• Ownership ,
• Harmony , and

Scale , and we look for Passionate, Kind, and No-Ego team members to join the team.

Role Overview

We’re looking for a Sales Director to lead Pointr’s commercial growth across the UK and EMEA.

This role owns both new business and the growth of our strategic enterprise accounts, acting as a trusted advisor to customers and partners throughout their journey with Pointr.

This is a highly collaborative role for someone who enjoys building executive relationships, opening new markets, and turning customer challenges into long-term commercial partnerships.

Working closely with internal teams, you will drive revenue growth, strengthen customer relationships, and help shape Pointr’s presence across the region.

• What You’ll Do
• Execute the commercial strategy for the UK and EMEA, driving new business and account growth across the region.
• Identify, qualify, and close new business opportunities, owning the full sales cycle from first contact through signature.
• Build and manage relationships with strategic partners to drive joint opportunities.
• Develop account and territory plans that align customer goals with Pointr’s solutions and capabilities.
• Build compelling value narratives by connecting Pointr’s solutions to measurable business impact.
• Build a healthy pipeline and provide accurate forecasting to leadership.
• Coordinate cross-functional teams including Marketing, Pre-Sales, Project Management, Product, Analytics, and Finance to deliver exceptional customer experiences.
• Share customer and market insights with internal teams to shape our offering and go-to-market approach.
• What Success Looks Like
• First 90 days: build genuine rapport with key partners, understand the regional landscape, and establish a clear pipeline and territory plan.
• 6 months: secure key renewals, open expansion conversations across existing accounts, and close the first new business opportunities.
• 12 months: a growing and predictable pipeline across the UK and EMEA, with strong customer and partner relationships that support long-term growth.
• What We Seek
• 10+ years of experience in enterprise sales, account management, or commercial leadership within complex B2B environments.
• A proven track record of closing new business with enterprise customers, alongside growing existing accounts through renewals and expansion.
• Experience selling technology, Saa S, or platform-based solutions to senior and executive-level stakeholders.
• Experience working with partners to drive joint sales opportunities.
• Strong commercial acumen, with experience in account planning, forecasting, and structured sales processes.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work autonomously while collaborating effectively across technical, commercial, and operational teams.
• Professional fluency in English, both written and verbal.
• Right to work in the UK, or eligibility to obtain it, without company sponsorship (see Right to Work section below).
• Willingness to travel up to approximately 20% of the time for customer meetings and events across the EMEA region.
• Preferred Qualifications
• Experience in enterprise Saa S, location technology, retail, aviation, or venue technology.
• Experience managing complex customer implementations or multi-team delivery environments.
• Experience building or mentoring sales or account management teams.
• Familiarity with CRM and project management platforms.
• Bachelor’s degree preferred or equivalent professional experience.

What We Offer

• A supportive, kind (no-ego), and smart team
• International environment and inclusive culture
• Competitive base salary, EMI stock options, and uncapped commission
• Private medical and dental insurance
• Workplace pension with an employer contribution above the statutory minimum
• 20 days’ annual leave plus UK bank holidays (28 days total), and company sick pay
• Company-enhanced maternity, paternity, and shared parental leave
• Right to Work

Applicants must have the right to work in the UK for the duration of their employment.

In line with the Immigration, Asylum and Nationality Act 2006, we will ask successful candidates to provide evidence of their right to work in the UK before employment begins.

This role is not currently budgeted for visa sponsorship; please note this before applying if sponsorship would be required.

How We Use Your Data

Pointr processes the personal data you submit as part of your application in accordance with UK GDPR and the Data Protection Act 2018, solely for the purposes of assessing your candidacy and managing recruitment.

Full details are available in our candidate privacy notice, available on request from hiring@pointr. tech.

Do Not Meet Every Requirement? Apply anyway.

We are not looking for perfect resumes. We are looking for the right teammate who is excited to contribute to our mission and grow with us.

We Succeed Together

Great outcomes happen when talented, diverse people come together with a shared purpose.

We value empathy, humility, and expertise, and we believe the best ideas come from collaboration, thoughtful challenges, and open feedback.

We empower our teams with clear goals and ownership, creating an environment where everyone can contribute, grow, and succeed.

We take responsibility for our individual and collective development, celebrate our progress, learn from our experiences, and recognize the impact we create together.

We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion.

We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success, and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.

We are committed to providing an accessible and inclusive experience for all candidates.

If you need a reasonable accommodation during the application or recruiting process, please reach out to your recruiter or contact our team at hiring@pointr. tech.

A note on the use of AI in our interview process

While we understand that AI is an important tool in a modern skillset, we ask that you do not utilize AI assistants live on our interviews.

Of course, use any tools you need to prepare!

But we'd like for you to have a real human-to-human conversation with our team.

Beware of scammers!

All legitimate communication from Pointr regarding your application will come directly from an @pointr. tech email address and through our applicant tracking system, Ashby.

We will never ask for personal financial information or conduct interviews outside of these official channels.

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