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For Companies At a Glance
- Tasks: Manage and optimise digital advertising campaigns to boost our music education brand.
- Company: Join Point Blank, an award-winning music school with campuses in London, LA, Ibiza, and online.
- Benefits: Enjoy flexible part-time hours, remote work options, and opportunities for personal development.
- Why this job: Be part of a growing company that makes music education accessible and inspiring for everyone.
- Qualifications: Experience in PPC, Google Ads, and a passion for music and education are essential.
- Other info: This role offers up to 20 hours per week, with options for employed or contract work.
About us
Point Blank is an award-winning music school based in London, Los Angeles, Ibiza and online. We specialise in Higher Education and short courses with state-of-the-art facilities and expert lecturers dedicated to providing our students with top-tier education in Music Production and Sound Engineering, DJ Performance, Singing and Songwriting, Music Business, Software Engineering and Radio Production and Broadcasting. Our mission is to break down the barriers to music education, making it accessible, inclusive, and inspiring for all.
About the role
As our Digital Advertising Manager, you will bring hands-on experience of PPC and paid advertising through Google Ads and other digital advertising channels and will be responsible for delivering and managing paid digital advertising campaigns and 3rd party advertising partnership recommendations, targeting audiences and analysing campaign performance to ensure the creative ends up in the right places, maximising the ROI.
About you
We are looking for a digital advertising professional with significant, demonstrable work experience, a strong understanding of the education sector and an interest in music, who understands the Digital Marketing landscape. You will be highly skilled and experienced with Google Ads and Analytics and experienced with Meta's ad platforms. You will be able to provide in-depth analysis of digital marketing channels and reporting platforms to formulate recommendations for more effective advertising and marketing activity.
We're currently in an exciting phase of growth and expansion, with new campuses and courses in the pipeline. This is an incredible opportunity for you to join a fast-growing company with exciting prospects for personal development.
Working at Point Blank
This is a part-time opportunity for up to 20 hours per week, which can be offered on an employed or contract basis.
Contact Detail:
POINT BLANK MUSIC SCHOOL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Manager
✨Tip Number 1
Familiarise yourself with Point Blank's mission and values. Understanding their commitment to accessible music education will help you align your experience and ideas with their goals during any discussions or interviews.
✨Tip Number 2
Showcase your knowledge of the education sector in your conversations. Highlight any previous campaigns you've managed that specifically targeted educational audiences, as this will demonstrate your relevant expertise.
✨Tip Number 3
Prepare to discuss specific metrics and results from your past PPC campaigns. Being able to articulate how you maximised ROI and improved campaign performance will set you apart as a candidate who can deliver tangible results.
✨Tip Number 4
Network within the music and education sectors. Attend industry events or join online forums where you can connect with professionals in digital advertising and education, which may lead to valuable insights or referrals for the role.
We think you need these skills to ace Digital Advertising Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills for the Digital Advertising Manager position. Tailor your application to highlight your relevant experience in PPC, Google Ads, and digital marketing.
Showcase Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with digital advertising campaigns, particularly in the education sector. Provide specific examples of successful campaigns you've managed and the results achieved.
Highlight Your Skills: Make sure to mention your proficiency with Google Ads, Analytics, and Meta's ad platforms. Discuss how these skills have contributed to maximising ROI in previous roles, as this is crucial for the position.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your passion for music education and your understanding of the digital marketing landscape. Explain why you want to work at Point Blank and how you can contribute to their mission.
How to prepare for a job interview at POINT BLANK MUSIC SCHOOL
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with PPC campaigns. Highlight specific examples of successful campaigns you've managed, focusing on the strategies you employed and the results achieved.
✨Understand the Education Sector
Demonstrate your knowledge of the education sector, particularly in relation to music. Research Point Blank's offerings and be ready to discuss how your digital advertising strategies can enhance their visibility and reach.
✨Familiarise Yourself with Analytics Tools
Since the role requires a strong understanding of Google Ads and Analytics, brush up on these tools before the interview. Be ready to explain how you've used data analysis to inform your advertising decisions in the past.
✨Express Your Passion for Music
Point Blank values a genuine interest in music. Share your personal connection to music and how it influences your work in digital advertising. This will help you connect with the interviewers on a more personal level.
