At a Glance
- Tasks: Drive sales by building relationships with bars, pubs, and restaurants in your city.
- Company: Join Podkováň Brewery, a brand with over 600 years of brewing tradition.
- Benefits: Uncapped commission, performance bonuses, and flexible working arrangements.
- Other info: Opportunity for career growth as the UK operation expands.
- Why this job: Be part of an exciting brand launch and earn based on your results.
- Qualifications: Field sales experience, especially in the drinks industry, is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Podkováň Brewery has been crafting exceptional Czech lager for over 600 years. Now we’re bringing that tradition to the UK — and we’re looking for hungry, well-connected sales professionals to help us take it there.
We’re hiring Business Development Managers across multiple key UK cities. This is a commission-first role designed for self-starters who back themselves to open doors, build relationships, and earn well based on results. If you’re motivated by uncapped upside and want to get in early on a genuinely exciting brand, read on.
The Role
You’ll control new business development in your city — from prospecting to close. Working directly with bars, pubs, restaurants, and wholesalers, you’ll be the face of Podkováň in your market.
What You’ll Be Doing
- Winning new on-trade and wholesale listings across your territory
- Building and managing a strong pipeline from first contact to account activation
- Developing lasting relationships with key accounts, buyers, and venue operators
- Driving volume growth for Podkováň Classic Lager and Dark Lager
- Representing the brand at trade tastings, activations, and industry events
- Reporting on activity, forecasting accurately, and hitting monthly targets
What We’re Looking For
- Proven track record in field sales — drinks industry experience a strong plus
- Good knowledge of the on-trade scene in your city (pubs, bars, restaurants, independents)
- A natural relationship-builder with the confidence to approach cold accounts
- Commercially sharp — you understand margin, rate of sale, and how buyers think
- Self-managing and target-driven: you don’t need hand-holding to get results
- Genuine enthusiasm for quality beer and authentic brands
The Package
- Low base retainer to cover your essentials
- Uncapped commission — your earnings grow directly with the accounts you win
- Performance bonuses for hitting key milestones
- The tools and samples you need to sell effectively
This structure suits someone who wants to be rewarded for what they actually do — not just for showing up.
Why Podkováň
- One of the most authentic Czech lagers on the market — brewed with natural spring water and 600+ years of craft
- A genuine gap in the UK market for a premium heritage lager with real provenance
- Get in on the ground floor of a growing UK operation — with the ability to progress as we scale
- Work alongside founders who are invested in your success
Interested? Get in touch. We’re actively hiring across all key areas of the UK but London, Manchester, Birmingham, Edinburgh, and Bristol top of the hit list. If you’re based in one of these cities and want to have a conversation, reach out directly. Referrals are also very welcome — and rewarded with free beer.
Duncan Carter
Sales Director, Podkováň Brewery
📞 07432 509758
Sales Representative in Shrewsbury employer: Podkováň
Podkováň Brewery is an exceptional employer for sales professionals, offering a commission-heavy package that rewards your hard work and results. With a flexible, field-based role across key UK cities, you'll have the opportunity to build meaningful relationships in the vibrant drinks industry while being part of a growing brand with over 600 years of brewing heritage. Join us to not only earn uncapped commissions but also to grow alongside a passionate team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Representative in Shrewsbury
✨Tip Number 1
Get to know the local scene! Research bars, pubs, and restaurants in your area that align with Podkováň's brand. This will help you tailor your pitch and show that you're genuinely interested in building relationships.
✨Tip Number 2
Network like a pro! Attend industry events and tastings to meet potential clients and other sales professionals. The more connections you make, the easier it’ll be to open doors and land those key accounts.
✨Tip Number 3
Practice your pitch! Make sure you can confidently explain what makes Podkováň unique. Highlight the quality of the beer and the brand’s heritage to really resonate with buyers.
✨Tip Number 4
Don’t forget to follow up! After meeting potential clients, send a quick message to thank them for their time and remind them of your conversation. It shows professionalism and keeps you top of mind.
We think you need these skills to ace Sales Representative in Shrewsbury
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for quality beer and the drinks industry shine through. We want to see that you’re genuinely excited about joining Podkováň and making a difference in the market!
Tailor Your Experience:Make sure to highlight your relevant experience in field sales, especially if you've worked in the drinks industry. We love seeing how your background aligns with what we’re looking for, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’d be a great fit for the role. Avoid fluff and focus on what really matters!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive — just like we like our sales reps to be!
How to prepare for a job interview at Podkováň
✨Know Your Product Inside Out
Before the interview, make sure you understand Podkováň Brewery's products, especially their Classic and Dark Lagers. Familiarise yourself with their unique selling points and how they stand out in the market. This will show your genuine enthusiasm for quality beer and help you connect with the interviewers.
✨Showcase Your Sales Success
Prepare to discuss your previous sales achievements, particularly in the drinks industry. Have specific examples ready that demonstrate your ability to build relationships, win new accounts, and drive sales growth. This will highlight your proven track record and align with what they’re looking for in a candidate.
✨Understand the On-Trade Scene
Research the on-trade landscape in your city. Know the key players, trends, and challenges in the pubs, bars, and restaurants. This knowledge will not only impress your interviewers but also show that you’re ready to hit the ground running in your territory.
✨Be Ready to Discuss Your Strategy
Think about how you would approach building a pipeline and managing accounts for Podkováň. Be prepared to share your strategies for prospecting, relationship-building, and achieving targets. This will demonstrate your self-management skills and commercial acumen, which are crucial for this commission-heavy role.
