At a Glance
- Tasks: Drive sales by building relationships with bars and restaurants in your city.
- Company: Join Podkováň Brewery, a 600-year-old Czech lager brand entering the UK market.
- Benefits: Uncapped commission, performance bonuses, and flexible working arrangements.
- Other info: Great opportunity for career growth in a dynamic environment.
- Why this job: Be part of an exciting brand launch and earn based on your results.
- Qualifications: Field sales experience, especially in the drinks industry, is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Podkováň Brewery has been crafting exceptional Czech lager for over 600 years. Now we’re bringing that tradition to the UK — and we’re looking for hungry, well-connected sales professionals to help us take it there.
We’re hiring Business Development Managers across multiple key UK cities. This is a commission-first role designed for self-starters who back themselves to open doors, build relationships, and earn well based on results. If you’re motivated by uncapped upside and want to get in early on a genuinely exciting brand, read on.
The Role
You’ll control new business development in your city — from prospecting to close. Working directly with bars, pubs, restaurants, and wholesalers, you’ll be the face of Podkováň in your market.
What You’ll Be Doing
- Winning new on-trade and wholesale listings across your territory
- Building and managing a strong pipeline from first contact to account activation
- Developing lasting relationships with key accounts, buyers, and venue operators
- Driving volume growth for Podkováň Classic Lager and Dark Lager
- Representing the brand at trade tastings, activations, and industry events
- Reporting on activity, forecasting accurately, and hitting monthly targets
What We’re Looking For
- Proven track record in field sales — drinks industry experience a strong plus
- Good knowledge of the on-trade scene in your city (pubs, bars, restaurants, independents)
- A natural relationship-builder with the confidence to approach cold accounts
- Commercially sharp — you understand margin, rate of sale, and how buyers think
- Self-managing and target-driven: you don’t need hand-holding to get results
- Genuine enthusiasm for quality beer and authentic brands
The Package
- Low base retainer to cover your essentials
- Uncapped commission — your earnings grow directly with the accounts you win
- Performance bonuses for hitting key milestones
- The tools and samples you need to sell effectively
This structure suits someone who wants to be rewarded for what they actually do — not just for showing up.
Why Podkováň
- One of the most authentic Czech lagers on the market — brewed with natural spring water and 600+ years of craft
- A genuine gap in the UK market for a premium heritage lager with real provenance
- Get in on the ground floor of a growing UK operation — with the ability to progress as we scale
- Work alongside founders who are invested in your success
Interested? Get in touch. We’re actively hiring across all key areas of the UK but London, Manchester, Birmingham, Edinburgh, and Bristol top of the hit list. If you’re based in one of these cities and want to have a conversation, reach out directly. Referrals are also very welcome — and rewarded with free beer.
Duncan Carter
Sales Director, Podkováň Brewery
📞 07432 509758
Sales Representative employer: Podkováň
Podkováň Brewery is an exceptional employer for sales professionals, offering a commission-heavy package that rewards your hard work and results. With a flexible, field-based role across key UK cities, you'll have the opportunity to build meaningful relationships in the vibrant drinks industry while being part of a growing brand with over 600 years of brewing heritage. Join us to not only earn uncapped commissions but also to grow alongside a passionate team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Representative
✨Tip Number 1
Network like a pro! Get out there and connect with people in the drinks industry. Attend local events, trade tastings, and even casual meet-ups. The more faces you know, the easier it’ll be to land those key accounts.
✨Tip Number 2
Be bold and reach out! Don’t wait for opportunities to come to you. Cold call or email potential clients, introduce yourself, and show them what Podkováň is all about. Confidence is key, so back yourself!
✨Tip Number 3
Show your passion for quality beer! When you’re chatting with potential clients, let your enthusiasm shine through. Share stories about Podkováň’s heritage and what makes our lager special. People love to buy from someone who genuinely believes in their product.
✨Tip Number 4
Keep track of your progress! Use a simple spreadsheet or an app to monitor your leads, follow-ups, and successes. This will help you stay organised and ensure you’re hitting those monthly targets. Plus, it’ll impress your future employers!
We think you need these skills to ace Sales Representative
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for quality beer and the drinks industry shine through. We want to see that you’re genuinely excited about joining Podkováň and making a difference in the market!
Tailor Your Experience:Make sure to highlight your relevant experience in field sales, especially if you've worked in the drinks industry. We love seeing how your background aligns with what we’re looking for, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’d be a great fit for the role. Avoid fluff and focus on what really matters!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive — just like we like our sales reps to be!
How to prepare for a job interview at Podkováň
✨Know Your Product Inside Out
Before your interview, make sure you understand Podkováň Brewery's products thoroughly. Familiarise yourself with the history of the brewery, the unique qualities of their lagers, and what sets them apart in the market. This knowledge will not only impress your interviewers but also show your genuine enthusiasm for the brand.
✨Showcase Your Sales Success
Prepare to discuss your previous sales achievements in detail. Bring specific examples of how you've successfully built relationships and closed deals in the drinks industry or similar fields. Highlight your understanding of margin and rate of sale, as this will resonate well with the role's requirements.
✨Demonstrate Your Networking Skills
Since this role is all about building relationships, be ready to talk about your networking strategies. Share how you approach cold accounts and turn them into loyal customers. If you have connections in the on-trade scene, mention them to illustrate your existing network and potential for success.
✨Be Ready for Role-Play Scenarios
Expect some role-play during the interview where you might need to pitch Podkováň's products to a mock buyer. Practice your pitch beforehand, focusing on how to highlight the benefits of the lagers and address potential objections. This will showcase your confidence and ability to sell effectively.
