At a Glance
- Tasks: Drive customer acquisition through paid search, affiliates, and media channels.
- Company: Join Pod, a leading EV charging provider shaping a sustainable future.
- Benefits: Flexible working, generous leave, wellness support, and discounts for you and your family.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of the EVolution and make a real impact in the clean energy sector.
- Qualifications: Experience in paid acquisition, strong analytical skills, and excellent communication.
The predicted salary is between 40000 - 50000 € per year.
About Pod
We’re Pod – one of the UK’s leading EV charging providers, trusted by over 250,000 customers and powering more than 5 million miles every single day. Our team shapes a smarter, more sustainable future. We started in 2009 as Pod Point, helping people make the switch to electric. Today we’re part of the EDF Family, a global leader in low‑carbon energy, delivering clean energy solutions that support EV drivers, help balance the grid, and reduce costs. Pod partners with leading automotive brands, home builders, and retail giants, offering smart charging solutions that benefit homes, vehicles, and local communities.
Join the EVolution
The Paid Acquisition Manager (PPC & Affiliates) is a key role within Pod’s Acquisition Marketing team, responsible for driving efficient customer acquisition across paid search, affiliate marketing, and other acquisition‑led media channels that support full‑funnel performance. This role evolves the team’s approach from lead generation to full‑funnel acquisition, ensuring paid activity is measurable, optimised and linked to downstream outcomes such as sales and revenue.
Responsibilities
- Own Paid Search performance – lead strategy and execution across Google Ads and Microsoft Ads, continually optimise structure, bidding, messaging, and landing page alignment to improve ROAS and reduce CAC.
- Grow and optimise affiliates and partnerships – manage and develop Pod’s affiliate programme, covering partner recruitment, relationship management, and commercial optimisation.
- Deliver acquisition‑led media beyond search – plan, manage and optimise activity across display and video channels to support funnel progression and conversion efficiency.
- Lead experimentation and testing – own and execute structured experimentation roadmaps across paid acquisition, building clear hypotheses and commercial cases to validate incremental impact.
- Drive insight through measurement and forecasting – produce high‑quality, data‑led performance reporting with actionable insights and channel forecasts to support budget planning, pacing, and allocation decisions.
- Stay up to date with the market – monitor competitor activity, platform updates and wider market dynamics to inform strategy, messaging, and testing priorities.
- Collaborate cross‑functionally – work closely with creative, brand, ecommerce, product, tech, analytics and external agencies to align paid activity with broader business goals.
- Support robust tracking and measurement – partner with analytics and tech teams to ensure reliable conversion tracking and measurement frameworks are in place.
- Work with pace and flexibility – move comfortably between rapid exploration, structured iteration, and detailed polish, adapting the approach to the problem at hand.
Qualifications
- Hands‑on paid acquisition experience with a strong track record of driving customer acquisition through paid search, video and display.
- Deep paid search expertise – practical experience in Google Ads, ideally Microsoft Ads, including account structure, bidding strategies, creative messaging, audience strategy and landing page alignment.
- Strong technical experience – comfortable collaborating on conversion tracking, event set‑up and measurement frameworks; experience in Google Tag Manager is a plus.
- Affiliate and partnership management – experience managing affiliate programmes, partner recruitment, relationship management and performance optimisation.
- Strong analytical capability – proficiency in GA4 and Excel, pulling, exploring and interpreting event‑level and funnel data to understand user behaviour and optimisation opportunities.
- Forecasting and commercial thinking – experience building and using forecasts to guide planning, pacing and investment decisions.
- Experimentation mindset – demonstrated design and execution of structured A/B tests with clear hypotheses and learnings.
- Collaborative communication – excellent communication skills and ability to work cross‑functionally with a wide range of stakeholders.
Benefits
- Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
- Podpoint Charger
- Discounted energy tariff
- Flexible hybrid working model
- Work abroad for up to 20 days per year
- Family & friend discount scheme
- 25 days holiday (plus Bank Holidays)
- Very generous parental and family leave
- Pension scheme with a 4.5% matched contribution
- Eyecare scheme
- Life insurance covering up to 4× your annual salary
- Virtual GP provided by HealthHero
- Employee Assistance Program
- Free Mortgage Advice
- Discounted Gym Memberships
- Cycling to Work scheme
Important Information
You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us; all information shared will be handled according to our Candidate Privacy Notice.
Paid Acquisition Manager employer: Pod
At Pod, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the EV charging sector. Our collaborative work culture fosters personal and professional growth, offering employees access to a range of benefits including flexible working arrangements, generous parental leave, and wellness programmes. Join us in shaping a cleaner future while enjoying a supportive environment that values diversity and encourages meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the EV and marketing space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid acquisition. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research Pod and its competitors, and come armed with insights on how you can improve their paid search and affiliate strategies. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Pod team and being part of the EVolution!
We think you need these skills to ace Paid Acquisition Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Acquisition Manager role. Highlight your experience with paid search, affiliate marketing, and any relevant data analysis skills that align with what we're looking for.
Show Off Your Achievements:Don’t just list your responsibilities; showcase your successes! Use specific metrics to demonstrate how you've improved ROAS or reduced CAC in previous roles. We love numbers that tell a story!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us see your potential right away!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Pod
✨Know Your Numbers
As a Paid Acquisition Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and CAC, and be ready to discuss how you've optimised these in past roles. Bring specific examples of campaigns where you improved performance through data-driven decisions.
✨Showcase Your Experimentation Mindset
Pod values innovation, so come prepared to talk about your experience with A/B testing and experimentation. Share a structured approach you've taken in the past, including hypotheses, results, and what you learned. This will show that you're not just about maintaining the status quo.
✨Familiarise Yourself with Pod's Ecosystem
Research Pod’s partnerships and the EV market. Understanding their position within the industry and how they collaborate with automotive brands and retailers will help you align your answers with their goals. It shows genuine interest and helps you connect your experience to their needs.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve aligned marketing strategies with broader business objectives. This will demonstrate your ability to fit into Pod's collaborative culture.
