At a Glance
- Tasks: Drive B2B growth by designing and executing innovative lead acquisition strategies.
- Company: Join Pod, a leading EV charging provider shaping a sustainable future.
- Benefits: Enjoy flexible working, generous leave, and wellness perks for you and your loved ones.
- Other info: Collaborative environment with opportunities to work abroad and develop professionally.
- Why this job: Make a real impact in the clean tech sector while growing your career.
- Qualifications: Proven B2B marketing experience and a data-driven mindset are essential.
The predicted salary is between 40000 - 50000 € per year.
We’re Pod – one of the UK’s leading EV charging providers, trusted by over 250,000 customers and powering more than 5 million miles every single day. But behind the numbers is a team of passionate people working together to shape a smarter, more sustainable future. We started off in 2009 as Pod Point, helping people make the switch to electric as EVs began to hit the road. Today, we’re leading the way into a smarter energy future. Now part of the EDF Family, a global leader in low‑carbon energy, we're giving people and communities the power to move confidently through electrification.
This role will design and own the engine that drives growth across Pod’s B2B and B2B2C channels, connecting us with the distributors, integrators, installers, and homebuilders powering the EV revolution. You’ll have the freedom to test, learn, and scale campaigns that make a measurable impact on pipeline and revenue, working closely with Sales and Partnerships to turn great marketing into commercial success. If you’re data‑driven, creative, and want to shape how a fast‑growing clean tech brand reaches its next stage of growth, this role offers real ownership and visibility.
Responsibilities- Build the B2B Lead Engine: design, test, and scale a lead acquisition strategy from the ground up, developing repeatable and measurable playbooks across multiple channels (digital, events, partnerships, outbound, ABM, and more).
- Own Channel Strategy and Execution: plan, launch, and optimise acquisition campaigns across paid media, content syndication, email, LinkedIn, webinars, trade shows, and partner co‑marketing initiatives.
- Drive Partner Ecosystem Growth: generate inbound interest and build a high‑quality pipeline of distributors, integrators, installers, and homebuilder opportunities, as well as B2B2C partners.
- Collaborate Across Teams: work hand‑in‑hand with Sales, Partnerships, and Product Marketing to ensure seamless lead handover, consistent messaging, and effective partner engagement.
- Performance Measurement and Optimisation: define KPIs and lead quality metrics, track performance across all channels, and continuously refine campaigns to increase efficiency and conversion.
- Test and Scale: lead a culture of experimentation, identifying new acquisition tactics, testing bold ideas, and scaling what delivers the best commercial results.
- Own the Acquisition Tech Stack: work with CRM, e‑commerce, and product teams to manage the marketing automation and attribution tools that underpin transparent, scalable lead management.
- Champion Data and Insight: use data to drive decision‑making, forecast pipeline contribution, and ensure marketing investment translates directly to revenue impact.
- Represent the Brand Externally: attend trade shows, events, and partner activations to promote Pod, gather market intelligence, and build trusted relationships with industry players.
- Proven B2B marketing expertise – Demonstrable experience in B2B demand generation or acquisition, ideally within a scale‑up or high‑growth environment.
- Hands‑on campaign delivery – track record of building acquisition programmes from scratch, managing campaigns across multiple channels and tactics.
- Knowledge of marketing automation tools (ideally HubSpot) and attribution systems.
- Commercial mindset – strong analytical and data‑driven approach, capable of linking marketing activity to pipeline and revenue outcomes.
- Multi‑channel experience – deep understanding of digital marketing, events, content, ABM, and partner co‑marketing strategies.
- Collaborative working style – experience working closely with Sales, Partnerships, and Product Marketing to align messaging and optimise funnel performance.
- Ownership and initiative – comfortable taking end‑to‑end responsibility for strategy, execution, and reporting.
- Communication and influence – skilled at managing stakeholders, presenting results, and building credibility across teams.
- Access for you and up to 5 family/friends to the UnMind wellbeing platform.
- Podpoint Charger.
- Discounted energy tariff (Pod Power or EDF Employee Programme).
- Flexible hybrid working model.
- Work abroad for up to 20 days per year.
- Family & friend discount scheme.
- 25 days holiday (plus Bank Holidays).
- Very generous parental and family leave.
- Pension scheme with a 4.5% matched contribution.
- Eyecare scheme.
- Life insurance covering up to 4x your annual salary.
- Virtual GP provided by HealthHero.
- Employee Assistance Program.
- Free Mortgage Advice.
- Discounted Gym Memberships.
- Cycle2Work Scheme.
You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.
B2B Acquisition Manager employer: Pod Point, Ltd.
At Pod, we pride ourselves on being a forward-thinking employer that champions innovation and sustainability in the EV charging sector. Our vibrant work culture fosters collaboration and creativity, offering employees the chance to make a tangible impact while enjoying benefits like flexible working, generous leave policies, and access to wellness resources. Located in London, we provide a dynamic environment where you can grow your career alongside passionate professionals dedicated to shaping a cleaner, greener future.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Acquisition Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and trade shows related to B2B marketing and EV charging. You never know who might have a lead or insight that could help you land that dream job.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your B2B acquisition strategies. Share it on LinkedIn or your personal website. This not only showcases your expertise but also gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a company you love, drop them a message. Express your interest in their work and how you could contribute. A personal touch can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals to join our team. Applying through our site not only shows your interest but also keeps you in the loop about the latest opportunities at Pod.
We think you need these skills to ace B2B Acquisition Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the B2B Acquisition Manager role. Highlight your relevant experience in demand generation and acquisition, especially in high-growth environments. We want to see how your skills align with our mission at Pod!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the EV industry and how you can contribute to our growth. Be sure to mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to optimise marketing campaigns and drive revenue. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Pod!
How to prepare for a job interview at Pod Point, Ltd.
✨Know Your B2B Stuff
Make sure you brush up on your B2B marketing knowledge. Understand the latest trends in demand generation and acquisition, especially in the clean tech space. Be ready to discuss how you've successfully built acquisition programmes from scratch.
✨Show Off Your Data Skills
Since this role is all about being data-driven, come prepared with examples of how you've used data to inform your marketing strategies. Talk about specific KPIs you've tracked and how they influenced your campaigns.
✨Collaborate Like a Pro
This position requires working closely with Sales and Partnerships, so highlight your experience in cross-team collaboration. Share examples of how you've aligned messaging and optimised funnel performance through teamwork.
✨Be Ready to Experiment
Pod is looking for someone who can lead a culture of experimentation. Prepare to discuss bold ideas you've tested in the past and what you learned from them. Show that you're not afraid to take risks to achieve great results.