Senior Copywriter - Healthcare Advertising in Hitchin

Are you a talented wordsmith with a passion for healthcare advertising? pobl. is hiring for a Senior Copywriter to join an award-winning, boutique healthcare advertising agency in Hitchin, Hertfordshire. This agency is dedicated to generating thought-provoking, creative and multi-channel solutions that build exceptional brands for a wide variety of local and international pharmaceutical clients.

Why you’ll excel here:

• Passion for healthcare communications: you’ll bring a spark to your work, consistently seeking to inspire with fresh ideas and creative that captures the ideas of clients and target audiences.
• Collaboration and teamwork: you’ll get agency environments - fast-paced, reactive, always changing - and will understand the importance of being a team player.
• A storyteller: you’ll understand that effective storytelling is key to capturing attention and will excel at crafting narratives that resonate with target audiences.
• Enterprising and intrapreneurial: you’ll be big on ideas and enthusiasm for high-quality work, seeking to inspire those around you.

You’re a perfect fit if you possess:

• A scientific background and prior copywriting experience: at least a few years’ experience in promotional healthcare agency environments is essential, and you will ideally have an academic background in science.
• An eagle eye for accuracy: you’ll not only have a keen eye for accuracy and detail, but you’ll also be responsible for ensuring all writing output is fully referenced and compliant with industry regulations (you will be familiar with the ABPI code of practice and Veeva).
• A creative curiosity: you’ll be passionate about digging into the detail to shape and enhance brand stories.

Day-to-day you’ll be:

• Crafting compelling narratives and creative concepts that resonate with target audiences. Typical projects will include:

• Promotional and educational content for HCPs.
• Disease awareness and educational copy for patients.
• Internal communications (eg for reps, brand managers and sales managers).
• New creative concepts and narratives, or refreshing existing campaigns with new angles.
• Extracting key data from clinical papers to support brand stories.
• Collaborating closely with internal teams and clients to understand brand strategies.
• Working across a variety of local and international brands, with products in therapy areas like rare diseases, oncology, neurology and more.

What you’ll receive in return:

• A really great salary: you’ll receive a very attractive salary and comprehensive benefits package.
• A really nice place to work: this isn’t a huge network agency, or a bureaucratic corporate enterprise - you’ll work with a bright and talented team of lovely people, and you’ll see everyone in-person at least a couple of times a week.
• Hybrid and flexible ways of working: everyone visits the office on the same two days per week, and the rest is up to you.

Please express an interest via our website or LinkedIn, or contact Tom Davies directly. If you’re thinking "what next?", we can help. It’s a pobl. thing.