Retail Media Lead in London

We are PMG, a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilises business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‐edge digital solutions and innovative media strategies. Our team comprises 1,000 employees globally, and our work for ambitious brands spans 85+ countries.

At PMG, you'll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You'll guide cross‐channel planning and connect the dots between audience, creative, and measurement—always with a supportive team ready to test, learn, and build on what works. You'll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You'll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone.

If you're excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you'll thrive here.

As a Lead in Retail Media, you will:

• Lead end‐to‐end retail media strategy across accounts—aligning tactics in search and display with clear business objectives and measurement plans.
• Own large‐scale campaign orchestration (SP, SB, SD and display), ensuring pacing, audience strategy, and creative deployment are dialed for impact.
• Guide and develop junior team members; oversee campaign architectures, QA, forecasting approaches, and ways of working that raise the bar.
• Lead strategic conversations with client stakeholders; present performance insights and recommendations in executive forums with clarity and confidence.
• Partner with platform reps to evaluate and test new betas/formats; translate wins into scalable playbooks for active programs.
• Collaborate with Retail Operations to align inventory, pricing, and PDP improvements with paid media plans and retail calendars.
• Champion use of Velocity to build views, surface competitive/category signals, and improve forecasting and diagnostics.
• Leverage AMC (Amazon Marketing Cloud) to run deeper analyses, audience explorations, and incrementality studies; turn findings into actionable roadmap items.

What You Will Bring:

• 4+ years of experience in Retail Media, with a bachelor's degree or equivalent work experience.
• Experienced in designing and executing multi‐channel retail media strategies across search and display, including SP/SB/SD and Amazon DSP where relevant.
• Advanced fluency in targeting approaches and bid strategy; comfortable balancing automation with manual controls to hit efficiency and growth goals.
• Strong budget planning skills—able to build allocation frameworks, scenario models, and pacing guardrails across complex portfolios.
• Hands‐on experience using AMC for analysis and audience building; familiarity with AMC concepts, queries, and practical measurement use cases.
• Proven cross‐functional collaborator who connects media, Retail Operations, and Creative to ship launch‐ready programs and iterate quickly.
• Comfortable piloting betas and new ad innovations with platform partners; skilled at assessing lift and scaling successful tests.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritising client success with a Customer‐Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People‐Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer:

• Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
• Generous Annual Leave: Benefit from our substantial holiday allowance to recharge and spend time with loved ones.
• Parental Leave: We provide parental leave to support your family during important life events.
• Pension Plan: Plan for your future with up to a competitive 5% contribution match.
• Healthcare: Our Cash Benefit Health Plan ensures coverage for everyday medical expenses and routine care.
• Lifestyle Spending Account: Enjoy 100% company‐funded accounts to promote healthy habits and well‐being.
• Commuter Spending Account: Receive company‐subsidised support for your travel to the office, making your commute more convenient and affordable.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‐back hours to volunteer in your local community.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart:

Being part of PMG means joining a company culture that's focused on outcomes not outputs. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company.