Commerce Senior Director in London

We are PMG. Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilises business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises 1,000 employees globally, and our work for ambitious brands like Apple, Peloton, Nike, Creed Fragrances, Experian, BNY, Sephora, Therabody, and Travelex spans 85+ countries.

At PMG, commerce is where strategy proves itself. It is how integrated communications, media, and experience translate into measurable revenue and long-term growth. As client expectations continue to evolve, the ability to connect demand creation to demand capture has become a critical differentiator – for our clients, and for PMG in how we enable their growth.

As the Commerce Lead for EMEA, you will establish and lead this capability as a core part of the regional leadership team, reporting directly to the EMEA President. This is a newly created role, designed to define how PMG partners with clients to drive commercial growth through integrated, innovative, and technology-enabled commerce strategies. This is a highly client-facing role. You will spend significant time with existing and prospective clients - helping them navigate complex commerce challenges, shaping growth strategies, and demonstrating how PMG’s integrated model can unlock meaningful business outcomes. You will also play an active role in business development, leaning into new opportunities with confidence, curiosity, and commercial credibility. This role is intentionally broad and evolvable. You will help shape its scope, influence how commerce shows up across the region, and define what “great” looks like as PMG continues to grow and transform.

What You Will Be Doing

• Define and lead PMG’s strategic vision for integrated commerce across EMEA, shaping how the capability is positioned, delivered, and evolved for enterprise clients.
• Act as a senior, client-facing commerce partner - engaging directly with clients to diagnose commercial challenges, co-create growth strategies, and guide decision-making.
• Shape commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.
• Drive omni-channel commerce strategies, including listings, promotion, and media approaches, ensuring product visibility, offers, and investment work together to deliver full-funnel performance goals.
• Ensure commerce thinking is embedded upstream in planning - so brand, media, and creative strategies are designed with downstream purchase behaviour and growth in mind.
• Champion experimentation and innovation as a differentiator - driving test-and-learn approaches through automation, PDP testing models, campaign experimentation, and scalable learning agendas.
• Use experimentation not only to optimise performance, but to help clients move faster, learn more effectively, and build confidence in new approaches.
• Partner closely with Integrated Communications Planning, Converged Media, Analytics, and Transformation leaders to ensure commerce strategies are integrated, measurable, and executable.
• Guide the use of data, technology, and platforms - including Alli - to inform commerce decision-making, scenario planning, forecasting, optimisation, and performance measurement.
• Act as a visible point of view leader on commerce trends, platforms, and models, including DTC, marketplaces, retail media, and emerging commerce experiences.
• Play an active role in business development and growth, partnering with leadership and client teams to shape propositions, contribute to pitches, and engage confidently with prospective clients.
• Bring credibility, clarity, and energy to new business conversations - helping potential clients understand how PMG can drive commercial impact through integrated commerce.
• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth thinking.
• Influence organisational commerce capability by collaborating with executive leaders across Media, Technology, Analytics, and Strategy.
• Establish best practices, frameworks, and learning agendas that build commerce capability across teams without creating silos.
• Identify, develop, and mentor future commerce leaders across operations, media, and strategy teams, strengthening long-term capability.

What You Will Bring

• Extensive experience in commerce, growth strategy, or performance-led roles, with a strong track record of working directly with clients to drive revenue and growth.
• Confidence and credibility in senior client and prospective client environments, with a clear ability to lead commercial conversations and influence decisions.
• A genuine passion for working with clients - enjoying collaboration, problem-solving, and building long-term partnerships.
• Strong strategic acumen, with experience shaping commerce strategies rather than only executing within them.
• Deep understanding of commerce mechanics, including product discovery, listings, promotions, media, conversion optimisation, and experimentation.
• Experience using data, analytics, AI, and technology to drive experimentation, learning, and performance improvement.
• Comfort operating in ambiguity and shaping new capabilities, roles, and ways of working as they evolve.
• Ability to operate through influence rather than hierarchy, aligning diverse teams around shared goals and standards.
• Strong storytelling and communication skills, particularly in client-facing, leadership, and new business settings.
• A growth-oriented mindset, motivated by unlocking opportunity for clients and for PMG.
• Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviours, and technologies.
• A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions.

Why This Role Matters

This role is central to how PMG drives growth for clients and for the business. As commerce becomes increasingly complex - and increasingly critical - clients need partners who can help them learn faster, move smarter, and convert investment into revenue. By leading with experimentation, innovation, and integrated thinking, the Commerce Lead helps clients unlock new growth while differentiating PMG in the market. When clients grow through better commerce decisions, PMG grows with them - and this role sits directly at that intersection.

What We Offer

• Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
• Generous Annual Leave: Benefit from our substantial holiday allowance to recharge and spend time with loved ones.
• Parental Leave: We provide parental leave to support your family during important life events.
• Pension Plan: Plan for your future with up to a competitive 5% contribution match.
• Healthcare: Our Cash Benefit Health Plan ensures coverage for everyday medical expenses and routine care.