At a Glance
- Tasks: Lead analytics for top brands, turning data into actionable insights and driving marketing success.
- Company: PMG, a global leader in marketing services, recognised as a top workplace for innovation.
- Benefits: Generous time off, professional development, healthcare, and pet insurance.
- Other info: Join a diverse team committed to innovation and continuous improvement.
- Why this job: Make a real impact by shaping how brands use data to connect with audiences.
- Qualifications: Experience in data analysis, SQL, and marketing measurement frameworks required.
The predicted salary is between 70000 - 90000 € per year.
We are PMG, a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands spans 85+ countries.
At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Your expertise will help brands make data-informed decisions with confidence.
As a Senior Lead in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.
What You Will Be Doing:- Own analytics delivery for high-priority accounts and partner with stakeholders to standardize measurement and drive campaign insights.
- Serve as analytics lead for one or more enterprise accounts or 4+ mid-size accounts.
- Design and manage advanced dashboards and measurement solutions.
- Lead complex cross-channel analyses and synthesize insights into business recommendations.
- Define success metrics and measurement strategy in partnership with Strategy teams.
- Independently lead experiments (A/B, geo-holdouts) and interpret results.
- Support attribution or MMM workstreams with data analysis and input prep.
- Mentor ICs on technical skills and marketing context.
- Present in client QBRs and strategic planning meetings.
- Hands-on experience with data warehousing solutions such as Amazon Redshift, BigQuery and Snowflake.
- Expertise in SQL for complex data manipulation and deriving proactive business insights from large-scale datasets.
- Strong working knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing.
- Advanced proficiency in using visualization platforms such as Tableau, Power BI, or Looker.
- Strong working knowledge of Python or R to conduct advanced analysis.
- Proven ability to build strong stakeholder relationships while leading strategic analytics projects.
- A proactive approach to improving data quality, consistency, and accessibility across teams and tools.
- A commitment to curiosity and adaptability as a Continual Learner.
- A dedication to People-Focused leadership, fostering collaboration and professional growth.
- Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Paid time off and holiday allowances.
- Parental Leave: Paid parental leave to support your family.
- Retirement & Pension Plans: Competitive retirement or pension programs.
- Healthcare: Coverage and support for everyday medical expenses.
- Pet Insurance: Protect your pet's health and finances.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: 8 give-back hours to volunteer in your local communities.
Being part of PMG means joining a company culture that’s unmatched in digital. We believe in taking care of ourselves and each other to continuously improve in every way. PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.
Analytics Senior Lead - London employer: PMG
PMG is an exceptional employer, recognised as one of Ad Age's Best Places to Work for 11 consecutive years and a Fast Company Best Workplace for Innovators since 2022. Located in London, our vibrant work culture fosters collaboration and innovation, offering extensive professional development opportunities, generous time off, and comprehensive benefits that support both personal and family well-being. Join us to be part of a diverse team that values curiosity, adaptability, and a commitment to driving meaningful impact through data-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Senior Lead - London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at PMG on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into PMG's recent projects and case studies. Show us that you’re not just another candidate; you’re genuinely interested in how we turn data into actionable insights.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your impact and how you’ve used analytics to drive results. We love hearing about real-world applications!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can leave a lasting impression. Plus, it shows us you’re proactive and engaged.
We think you need these skills to ace Analytics Senior Lead - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Analytics Senior Lead role. Highlight your experience with data warehousing, SQL, and analytics frameworks that align with what we’re looking for.
Showcase Your Impact:When detailing your past roles, focus on the impact you made through your analytics work. Use specific examples of how your insights drove business decisions or improved campaign performance—this is what we want to see!
Be Authentic:Let your personality shine through in your application. We value curiosity and a customer-focused mindset, so don’t hesitate to share your passion for data and how it can transform marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at PMG!
How to prepare for a job interview at PMG
✨Know Your Data Inside Out
As a Senior Lead in Analytics, you’ll need to demonstrate your expertise with data warehousing solutions and SQL. Brush up on your knowledge of Amazon Redshift, BigQuery, and Snowflake, and be ready to discuss how you've used these tools to derive insights from large datasets.
✨Showcase Your Analytical Skills
Prepare to talk about specific projects where you've led complex analyses or designed measurement frameworks. Be ready to explain your thought process and the impact your insights had on marketing strategies. Use examples that highlight your ability to turn data into actionable recommendations.
✨Foster Collaboration
PMG values teamwork, so think about how you've partnered with different functions in previous roles. Be prepared to share examples of how you’ve influenced KPIs and collaborated with stakeholders to drive campaign optimisation. Highlight your people-focused leadership style and how it has helped others excel.
✨Stay Curious and Adaptable
Demonstrate your commitment to continual learning and staying at the forefront of media innovation. Share instances where you've embraced new analytics methodologies or AI-driven solutions. This will show that you're not just about the numbers but also about pushing boundaries and driving innovation.
