At a Glance
- Tasks: Lead influencer campaigns and connect brands with audiences through authentic storytelling.
- Company: Join PMG, a top-rated workplace known for innovation and culture.
- Benefits: Enjoy generous time off, professional development, and competitive healthcare.
- Other info: Be part of a diverse team committed to continuous improvement and innovation.
- Why this job: Shape culture and redefine influencer marketing while making a real impact.
- Qualifications: Experience in influencer marketing and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honours, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.
You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programmes that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.
You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.
If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.
What You Will Do
- Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
- Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
- Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
- Support the Senior Overseer in analysing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
- Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
- Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.
What You Will Bring
- Experience in Influencer & Branded Content, with a bachelor’s degree or equivalent work experience.
- Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
- Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
- Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
- Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
- Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
- Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
- Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimise campaign performance.
- Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritising client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programmes, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Influencer & Branded Content Lead employer: PMG
At PMG, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. With a strong focus on professional development, generous time off, and comprehensive benefits, including parental leave and wellness support, we empower our employees to thrive both personally and professionally. Located in a dynamic environment, our team enjoys the unique advantage of working with top-tier brands while being part of a company recognised for its commitment to diversity and inclusion, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Branded Content Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer & Branded Content Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about PMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
