At a Glance
- Tasks: Lead innovative retail media strategies and collaborate with a dynamic team to drive growth.
- Company: PMG, a top-rated global marketing services company known for its inclusive culture.
- Benefits: Generous leave, healthcare, professional development, and annual bonuses.
- Other info: Join a diverse team committed to continuous improvement and innovation.
- Why this job: Make a real impact in the marketing world while working with exciting brands.
- Qualifications: 4+ years in Retail Media and strong collaboration skills required.
The predicted salary is between 58500 - 71500 £ per year.
We are PMG, named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022. PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilises business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises 1,000 employees globally, and our work for ambitious brands like Apple, Peloton, Nike, Creed Fragrances, Experian, BNY, Sephora, Therabody, and Travelex spans 85+ countries.
At PMG, you’ll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You’ll guide cross-channel planning and connect the dots between audience, creative, and measurement—always with a supportive team ready to test, learn, and build on what works. You’ll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You’ll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone.
If you’re excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you’ll thrive here.
As a Lead in Retail Media, if you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.
What You Will Do
- Lead end-to-end retail media strategy across accounts—aligning tactics in search and display with clear business objectives and measurement plans.
- Own large-scale campaign orchestration (SP, SB, SD and display), ensuring pacing, audience strategy, and creative deployment are dialed for impact.
- Guide and develop junior team members; oversee campaign architectures, QA, forecasting approaches, and ways of working that raise the bar.
- Lead strategic conversations with client stakeholders; present performance insights and recommendations in executive forums with clarity and confidence.
- Partner with platform reps to evaluate and test new betas/formats; translate wins into scalable playbooks for active programs.
- Collaborate with Retail Operations to align inventory, pricing, and PDP improvements with paid media plans and retail calendars.
- Champion use of Velocity to build views, surface competitive/category signals, and improve forecasting and diagnostics.
- Leverage AMC (Amazon Marketing Cloud) to run deeper analyses, audience explorations, and incrementality studies; turn findings into actionable roadmap items.
What You Will Bring
- 4+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
- Experienced in designing and executing multi-channel retail media strategies across search and display, including SP/SB/SD and Amazon DSP where relevant.
- Advanced fluency in targeting approaches and bid strategy; comfortable balancing automation with manual controls to hit efficiency and growth goals.
- Strong budget planning skills—able to build allocation frameworks, scenario models, and pacing guardrails across complex portfolios.
- Hands-on experience using AMC for analysis and audience building; familiarity with AMC concepts, queries, and practical measurement use cases.
- Proven cross-functional collaborator who connects media, Retail Operations, and Creative to ship launch-ready programs and iterate quickly.
- Comfortable piloting betas and new ad innovations with platform partners; skilled at assessing lift and scaling successful tests.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritising client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
- Generous Annual Leave: Benefit from our substantial holiday allowance to recharge and spend time with loved ones.
- Parental Leave: We provide parental leave to support your family during important life events.
- Pension Plan: Plan for your future with up to a competitive 5% contribution match.
- Healthcare: Our Cash Benefit Health Plan ensures coverage for everyday medical expenses and routine care.
- Lifestyle Spending Account: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Spending Account: Receive company-subsidised support for your travel to the office, making your commute more convenient and affordable.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local community.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that’s focused on outcomes not outputs. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Retail Media Lead employer: PMG UK
PMG is an exceptional employer that prioritises employee growth and well-being, offering extensive professional development programmes, generous annual leave, and a supportive work culture that fosters collaboration and innovation. With a commitment to inclusivity and a focus on meaningful outcomes, PMG empowers its employees to thrive in a dynamic environment while working with renowned brands across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PMG UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PMG UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PMG UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PMG UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PMG UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PMG UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about PMG UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PMG UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PMG UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PMG UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
