Marketing Director

Purpose of the role:

We’re looking for a bold, strategic marketing leader who knows how to build a brand that resonates deeply with audiences. As our Marketing Director, you’ll take the lead on all marketing initiatives and play a pivotal role in shaping and amplifying our presence in both the professional and consumer audio markets. Your mission: position our products at the forefront of innovation, sound quality, and design.

This role is about more than just campaigns and KPIs—it’s about making an impact. You'll guide a talented team, collaborate cross-functionally, and bring big ideas to life. With your mix of strategic thinking and hands-on execution you’ll elevate our brand, engage our community, and push the boundaries of what marketing in the audio industry can be.

If you’re a creative thinker, a natural problem-solver, and passionate about building marketing that’s authentic, inspiring, and unforgettable—we want to hear from you.

Responsibilities:

Strategy

• Creation & communicating separate marketing plans for:

a) PMC Distribution UK Home Audio (PMCD), Studio, Ci sectors

b) PMC Export UK Home Audio (PMCM), Studio, Ci sectors

• Development and implementation of the Brand strategy
• Building brand awareness and positioning
• Planning, directing, and coordinating marketing efforts.
• Researching demand for products and services
• Undertake continuous analysis of competitors, market, and consumer trends. (Short & long term)
• Work with sales dept. to develop pricing strategies to maximize profits and market share while balancing customer satisfaction

Management & Leadership

• Production and reporting of annual budgets for PMCD & PMCM with the understanding of finance, including expenditures, R&D costs, return-on-investment, and profit-loss projections
• Creation of concise performance reports for CEO/Board
• Create and maintain reports of Marketing dept. KPI’s
• Guiding the day-to-day activities of the marketing team
• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results
• Maintains marketing staff by recruiting, directing, and training employees
• Maintains professional and technical knowledge by reviewing professional publications, workshops and participate in professional bodies/societies. i.e. CEDIA, Clarity, AES, High-End relevant parties

Campaigns

• Coordinating marketing projects from start to finish
• Developing promotions with Sales dept
• Identifying potential customers
• Managing advertising campaigns
• Supporting sales and lead generation efforts

Digital Marketing

• Manage digital initiatives including SEO/SEM, email marketing, paid advertising, influencer partnerships, and social media campaigns to drive audience growth and engagement
• Overseeing social media marketing strategy and content marketing
• Website management

Trade Shows & Events

• Develop and execute a strategic annual events roadmap focused on major audio industry events (e.g., NAMM, High-End, ISE etc.)
• Identify high-impact trade shows, audio conventions, and partner events that align with brand positioning and business goals
• Own the end-to-end planning of each event, including budgeting, booth design, product demos, scheduling, staffing, and logistics
• Drive pre- and post-event marketing campaigns to maximize engagement, booth traffic, and lead generation.
• Capture and analyse event KPIs such as attendee engagement, demo participation, press coverage, and ROI, using insights to optimize future efforts
• Ensure innovative and differentiated brand presence on the show floor

Requirements

• Degree in business, marketing, communications, or related
• 5+ years of Experience in marketing with at least 2 years in a team leading role
• Strong understanding of digital marketing, including tools and platforms (SEO, social media, email platforms)
• Proven track record of success in senior marketing roles; managing marketing campaigns from concept to execution
• Analytical mindset with proficiency in marketing analytics tools (CRM, google analytics, hubspot etc)
• Confident, driven, and dynamic leader
• Effective time management skills and the ability to multitask
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• Strong copywriting skills
• Attention to detail. (Not perfectionist!)
• Professional and proactive work ethic
• Exceptional leadership, communication, and project management skills
• Experience of the professional audio & consumer realms (preferred)