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For Companies At a Glance
- Tasks: Lead design for high-converting landing pages and Shopify experiences.
- Company: Join PM Digital, a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Be part of a creative team that values innovation and impact in design.
- Qualifications: Experience leading design teams and a strong grasp of conversion-focused design principles required.
- Other info: Submit your portfolio and a short video introduction to apply.
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can elevate their projects.
✨Tip Number 2
Prepare to discuss specific examples of how you've led design teams in fast-paced environments. Highlight your experience with conversion-driven design and how you've successfully implemented systems that enhance team performance.
✨Tip Number 3
Showcase your proficiency in Figma by creating a mini-project or template that reflects your understanding of conversion design principles. This will not only demonstrate your skills but also your proactive approach to problem-solving.
✨Tip Number 4
Be ready to discuss current trends in conversion design and how you stay updated. This shows your commitment to continuous learning and your ability to bring fresh ideas to the table, which is crucial for a leadership role.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Head of Design position. Familiarise yourself with PM Digital's focus on conversion-driven design and their emphasis on leadership within a fast-paced environment.
Craft Your Portfolio: Since the job requires a strong portfolio, select your best work that showcases landing pages, site builds, or CRO projects. Ensure your portfolio reflects your understanding of conversion design and includes examples that demonstrate your leadership in design.
Personalise Your Application: In your application email, include 2-3 sentences explaining why this role is your dream job. Make it personal and specific to PM Digital, highlighting how your skills and experiences align with their mission and values.
Create a Compelling Introduction Video: Record a short 2-minute Loom video introducing yourself. Use this opportunity to express your passion for design and explain why you are a great fit for the role. Be authentic and let your personality shine through, as cultural fit is important to PM Digital.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Leadership
Be prepared to discuss your experience leading design teams. Highlight specific projects where you set standards and mentored others, demonstrating your ability to inspire and elevate a team.
✨Demonstrate Your Understanding of Conversion Design
Since the role focuses on conversion-driven design, come equipped with examples of how you've successfully implemented conversion principles in past projects. Be ready to discuss what works and what doesn't in the realm of UX.
✨Familiarise Yourself with Figma and Design Systems
As Figma is a key tool for this position, ensure you can speak confidently about your experience with it. Discuss any design systems you've built or contributed to, showcasing your organisational skills and attention to detail.
✨Prepare for Problem-Solving Scenarios
Expect to face hypothetical challenges during the interview. Think through how you would approach tight deadlines or creative roadblocks, illustrating your resilience and proactive mindset.
