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- Tasks: Lead design for high-converting landing pages and Shopify experiences.
- Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Join a fun, fast-paced team where creativity meets conversion and make a real impact.
- Qualifications: Experience leading design teams, strong understanding of conversion design, and proficiency in Figma.
- Other info: Submit your portfolio and a short video to showcase your passion for this role.
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can elevate their projects.
✨Tip Number 2
Prepare to discuss specific examples of how you've led design teams in fast-paced environments. Highlight your experience with conversion-driven design and how you've successfully implemented systems that enhance team efficiency.
✨Tip Number 3
Showcase your knowledge of Figma and UX systems by creating a mini-project or template that reflects your understanding of high-converting designs. This will not only demonstrate your skills but also your proactive approach to problem-solving.
✨Tip Number 4
Be ready to discuss current trends in conversion design and how you stay updated. This shows your commitment to continuous learning and your ability to adapt to the ever-evolving landscape of design.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Design Lead position. Familiarise yourself with PM Digital's focus on conversion-driven design and their work with DTC brands.
Craft a Compelling Portfolio: Your portfolio is crucial for this role. Include examples of landing pages, site builds, or CRO work that showcase your design skills and understanding of conversion principles. Make sure it reflects your best work and aligns with the expectations of the company.
Personalise Your Application: In your application email, include 2–3 sentences explaining why this role is your dream job. Tailor your message to reflect your passion for design and how your experience aligns with PM Digital's mission and values.
Prepare Your Introduction: Create a short 2-minute Loom video introducing yourself. Highlight your relevant experience, your design philosophy, and why you believe you would be a great fit for the Design Lead role at PM Digital.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to landing pages and Shopify. Be prepared to discuss the thought process behind each design and how it contributed to conversion rates.
✨Demonstrate Your Leadership Skills
As a Design Lead, you'll be expected to mentor and guide your team. Share examples of how you've successfully led design teams in the past, focusing on your approach to feedback and collaboration.
✨Understand Conversion Design Principles
Familiarise yourself with the latest trends in conversion-driven design. Be ready to discuss what strategies you’ve implemented in previous roles that have led to measurable improvements in user experience and conversion rates.
✨Prepare for Technical Discussions
Since you'll be working closely with developers and CRO leads, brush up on your technical knowledge, particularly around Figma and UX systems. Be ready to discuss how you can bridge the gap between design and development effectively.
