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- Tasks: Lead design for high-converting landing pages and Shopify experiences.
- Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Join a fun, fast-paced team where creativity meets conversion and make a real impact.
- Qualifications: Experience leading design teams, strong understanding of conversion design, and proficiency in Figma.
- Other info: Submit your portfolio and a short video introduction to apply!
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can contribute to their success.
✨Tip Number 2
Prepare a few case studies that showcase your experience in leading design teams and your understanding of conversion-driven design. Highlight specific projects where your leadership made a significant impact on performance.
✨Tip Number 3
Stay updated on the latest trends in UX and conversion design. Being able to discuss current best practices and innovative ideas during your interactions will show that you're proactive and passionate about the field.
✨Tip Number 4
When preparing your introduction video, focus on your leadership style and how you mentor others. Share examples of how you've successfully guided teams through challenges, as this role requires strong management skills.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio showcases relevant work, particularly landing pages and Shopify projects. Highlight your best designs that demonstrate your understanding of conversion-driven design.
Craft a Compelling Introduction: In your short Loom video, clearly articulate why this role excites you. Connect your past experiences to the responsibilities outlined in the job description, showing how you can lead and innovate within their team.
Highlight Your Leadership Experience: When writing your application, emphasise your experience leading design teams or projects. Provide specific examples of how you've set standards and mentored others in a fast-paced environment.
Showcase Your Knowledge of Conversion Design: In your application, mention your familiarity with CRO principles and how you've applied them in previous roles. This will demonstrate your fit for the position and your proactive approach to design challenges.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Leadership
Be prepared to discuss your experience leading design teams. Highlight specific projects where you set standards and mentored others, as this role requires strong leadership skills.
✨Demonstrate Your Understanding of Conversion Design
Since the company focuses on conversion-driven design, come equipped with examples of how you've successfully implemented conversion principles in your past work. Be ready to discuss what strategies worked and why.
✨Familiarise Yourself with Figma and UX Systems
As fluency in Figma is essential, ensure you can talk about your experience with it. Bring along examples of your Figma work, especially any design systems you've built or contributed to.
✨Prepare for Problem-Solving Scenarios
Expect to face hypothetical challenges during the interview. Think through how you would approach tight deadlines or creative roadblocks, showcasing your resilience and problem-solving skills.
