Head of Design

Head of Design

Basingstoke Full-Time 43200 - 72000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Lead design for high-converting landing pages and Shopify projects.
  • Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
  • Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
  • Why this job: Join a fun team that values creativity and impact in the digital space.
  • Qualifications: Experience leading design teams and a strong grasp of conversion-focused design.
  • Other info: Submit your portfolio and a short video introduction to apply.

The predicted salary is between 43200 - 72000 £ per year.

PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.

Who We Are

PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.

What You’ll Be Responsible For

  • Lead the design execution across all CRO, Landing Page, and Shopify projects
  • Own Figma structure: from templates to team file hygiene and scalable systems
  • Review and approve all designs before dev handoff (you set the bar)
  • Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
  • Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
  • Mentor and train our design team on CRO design principles, best practices, and creative trends
  • Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
  • Be a go-to problem-solver: from tight turnarounds to creative challenges

What Makes You a Fit

  • You’ve led design teams or squads in a fast-paced agency or growth-focused brand
  • You deeply understand conversion design, not just pretty layouts
  • You’re fluent in Figma, UX systems, and working with devs & CROs
  • You’ve built (or want to build) a design system that scales
  • You give great feedback, and take it like a pro
  • You’re proactive, organised, and bring energy to the room
  • Resilient mindset when things get tough
  • You are a leader, can manage people and be someone who can be relied on
  • Bonus: experience with Shopify brands, or direct response copywriting funnels

Perks & Culture

  • Fully remote, async-friendly team
  • Work on global brands with high-impact reach
  • Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
  • Culture of high standards, low ego, and weekly wins
  • Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)

To Apply

  • Email: paddyatpmdigitaldesign.com
  • Subject: Design Lead Application
  • Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
  • 2–3 sentences on why this is your dream role
  • Figma files welcome
  • Short 2-min loom introducing yourself and why you fit the role

Head of Design employer: PM Digital - Shopify & CRO Agency

At PM Digital, we pride ourselves on being a dynamic and innovative agency that champions creativity and performance. Our fully remote, async-friendly culture fosters collaboration and growth, allowing you to work with some of the most exciting DTC brands globally while honing your skills in conversion-driven design. With ample opportunities for career advancement and a supportive team environment, PM Digital is the perfect place for passionate designers looking to make a meaningful impact.
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Contact Detail:

PM Digital - Shopify & CRO Agency Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Design

✨Tip Number 1

Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can contribute to their success.

✨Tip Number 2

Prepare a few case studies that showcase your experience in leading design teams and your understanding of conversion-driven design. Highlight specific projects where your leadership made a significant impact on performance.

✨Tip Number 3

Stay updated on the latest trends in UX and conversion design. Being able to discuss current best practices and innovative ideas during your interactions will show that you're proactive and passionate about the field.

✨Tip Number 4

When preparing your introduction video, focus on your leadership style and how you mentor others. Share examples of how you've successfully guided teams through challenges, as this aligns with the role's responsibilities.

We think you need these skills to ace Head of Design

Leadership Skills
Expertise in Conversion Design
Proficiency in Figma
UX Design Principles
Design System Development
Collaboration with Developers and CROs
Mentoring and Training
Attention to Detail
Creative Problem-Solving
Organisational Skills
Understanding of High-Converting Landing Pages
Knowledge of E-commerce Platforms (Shopify)
Ability to Provide Constructive Feedback
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your Portfolio: Make sure your portfolio showcases relevant work, particularly landing pages and Shopify projects. Highlight your best designs that demonstrate your understanding of conversion-driven design.

Craft a Compelling Introduction: In your short Loom video, clearly articulate why this role excites you. Connect your past experiences to the responsibilities outlined in the job description, showing how you can lead and innovate within their team.

Highlight Your Leadership Experience: In your application, emphasise any previous leadership roles you've held. Discuss how you've mentored teams or led design projects, showcasing your ability to set high standards and drive results.

Showcase Your Knowledge of CRO: Demonstrate your understanding of conversion rate optimisation principles in your application. Mention specific strategies or trends you've implemented in past projects that have led to measurable improvements.

How to prepare for a job interview at PM Digital - Shopify & CRO Agency

✨Showcase Your Design Portfolio

Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to landing pages and Shopify. Be prepared to discuss the design decisions you made and how they contributed to conversion rates.

✨Demonstrate Your Leadership Skills

As a Design Lead, you'll be expected to mentor and guide your team. Share examples of how you've successfully led design teams in the past, focusing on your approach to feedback and collaboration.

✨Understand Conversion Design Principles

Familiarise yourself with the latest trends in conversion-driven design. Be ready to discuss what strategies have worked for you in the past and how you plan to implement them in this role.

✨Prepare for Technical Discussions

Since you'll be working closely with developers and CRO leads, brush up on your technical knowledge, particularly around Figma and UX systems. Be ready to discuss how you can bridge the gap between design and development.

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