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- Tasks: Lead design for high-converting landing pages and Shopify experiences.
- Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Join a fun, fast-paced team where creativity meets conversion and make a real impact.
- Qualifications: Experience leading design teams, strong understanding of conversion design, and proficiency in Figma.
- Other info: Submit your portfolio and a short video introduction to apply!
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Prepare to discuss specific examples of how you've led design teams in fast-paced environments. Highlight your experience with conversion-driven design and how you've successfully implemented systems that scale.
✨Tip Number 3
Showcase your proficiency in Figma by creating a mini-project or redesigning an existing landing page. This will not only demonstrate your skills but also your proactive approach to problem-solving.
✨Tip Number 4
Be ready to discuss current trends in conversion design and how you stay updated. This shows your passion for the field and your commitment to continuous learning, which is crucial for a leadership role.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio showcases relevant work, particularly landing pages and Shopify projects. Highlight your best designs that demonstrate your understanding of conversion-driven design.
Craft a Compelling Introduction: In your short Loom video, introduce yourself and explain why this role excites you. Be genuine and let your passion for design and leadership shine through.
Highlight Relevant Experience: In your application, emphasise your experience leading design teams in fast-paced environments. Mention specific projects where you successfully implemented conversion design principles.
Showcase Your Knowledge: In the 2-3 sentences about why this is your dream role, connect your skills and experiences to PM Digital's mission. Demonstrate your understanding of their focus on performance and aesthetics.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to landing pages and Shopify. Focus on showcasing designs that not only look great but also drive conversions, as this aligns with the company's focus.
✨Demonstrate Your Leadership Skills
Prepare to discuss your experience leading design teams or projects. Be ready to share specific examples of how you've mentored others, set standards, and contributed to a collaborative environment, as this role requires strong leadership.
✨Understand Conversion Design Principles
Brush up on conversion design principles and be prepared to discuss how you apply them in your work. The company values a deep understanding of what drives user engagement and conversions, so showing your expertise here will be crucial.
✨Be Ready for Problem-Solving Scenarios
Expect to face hypothetical scenarios during the interview that test your problem-solving skills. Think about past challenges you've encountered in design projects and how you overcame them, as this will demonstrate your resilience and creativity.
