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For Companies At a Glance
- Tasks: Lead design for high-converting landing pages and Shopify projects.
- Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Join a fun, fast-paced team where creativity meets conversion and make a real impact.
- Qualifications: Experience leading design teams, strong understanding of conversion design, and proficiency in Figma.
- Other info: Submit your portfolio and a short video introduction to apply.
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can contribute to their success.
✨Tip Number 2
Prepare to discuss specific examples of your leadership experience in design. Highlight instances where you've successfully mentored teams or implemented design systems that improved efficiency and output, as this aligns closely with the role's responsibilities.
✨Tip Number 3
Stay updated on the latest trends in conversion design and UX best practices. Being able to speak knowledgeably about what’s currently working in the industry will set you apart and show that you're proactive about your professional development.
✨Tip Number 4
Consider creating a mini-project or case study that showcases your skills in Figma and conversion-driven design. This could be a great way to visually demonstrate your capabilities and thought process during your introduction video.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio showcases relevant work, particularly landing pages and Shopify projects. Highlight your best designs that demonstrate your understanding of conversion-driven design.
Craft a Compelling Introduction: In your short Loom video, introduce yourself and explain why this role excites you. Be genuine and let your passion for design and leadership shine through.
Highlight Your Leadership Experience: In your application, emphasise any previous experience leading design teams or projects. Discuss how you've set standards and mentored others in the field.
Showcase Your Understanding of Conversion Design: In your application, include specific examples of how you've applied conversion design principles in your past work. This will demonstrate your fit for the role and your ability to contribute to PM Digital's goals.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to landing pages and Shopify. Focus on showcasing designs that not only look good but also drive conversions, as this aligns with the company's focus.
✨Demonstrate Your Leadership Skills
Prepare to discuss your experience leading design teams or projects. Share specific examples of how you've mentored others, set standards, and contributed to a collaborative environment, as this role requires strong leadership capabilities.
✨Understand Conversion Design Principles
Brush up on conversion design principles and be ready to discuss how you've applied them in your previous work. This will show that you understand the importance of aesthetics combined with performance, which is crucial for the role.
✨Be Ready to Discuss Feedback
Prepare to talk about how you give and receive feedback. Highlight instances where constructive criticism led to improved designs or team dynamics, as this demonstrates your ability to foster a positive and productive design culture.
