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For Companies At a Glance
- Tasks: Lead design for high-converting landing pages and Shopify experiences.
- Company: PM Digital is a dynamic agency focused on performance-driven design for top DTC brands.
- Benefits: Enjoy remote work, access to valuable insights, and opportunities for growth.
- Why this job: Join a fun, fast-paced team where creativity meets conversion and make a real impact.
- Qualifications: Experience leading design teams, strong understanding of conversion design, and proficiency in Figma.
- Other info: Opportunity to grow into Creative Director or other cross-discipline roles.
The predicted salary is between 43200 - 72000 £ per year.
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
Who We Are
PM Digital is not your typical agency. We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands. Our work lives where performance and aesthetics collide — and we test everything we touch. With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
What You’ll Be Responsible For
- Lead the design execution across all CRO, Landing Page, and Shopify projects
- Own Figma structure: from templates to team file hygiene and scalable systems
- Review and approve all designs before dev handoff (you set the bar)
- Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
- Create and maintain templates for: Homepage, Product Pages, Cart / Nav, High-converting Lander sections
- Mentor and train our design team on CRO design principles, best practices, and creative trends
- Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
- Be a go-to problem-solver: from tight turnarounds to creative challenges
What Makes You a Fit
- You’ve led design teams or squads in a fast-paced agency or growth-focused brand
- You deeply understand conversion design, not just pretty layouts
- You’re fluent in Figma, UX systems, and working with devs & CROs
- You’ve built (or want to build) a design system that scales
- You give great feedback, and take it like a pro
- You’re proactive, organised, and bring energy to the room
- Resilient mindset when things get tough
- You are a leader, can manage people and be someone who can be relied on
- Bonus: experience with Shopify brands, or direct response copywriting funnels
Perks & Culture
- Fully remote, async-friendly team
- Work on global brands with high-impact reach
- Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
- Culture of high standards, low ego, and weekly wins
- Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
To Apply
- Email: paddyatpmdigitaldesign.com
- Subject: Design Lead Application
- Attach: Portfolio (landing pages, site builds, or CRO work highly preferred)
- 2–3 sentences on why this is your dream role
- Figma files welcome
- Short 2-min loom introducing yourself and why you fit the role
Head of Design employer: PM Digital - Shopify & CRO Agency
Contact Detail:
PM Digital - Shopify & CRO Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design
✨Tip Number 1
Familiarise yourself with PM Digital's portfolio and the brands they work with. Understanding their design style and conversion strategies will help you tailor your approach and demonstrate how you can elevate their projects.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed design teams in the past. Be ready to discuss specific challenges you faced and how you overcame them, as this role requires strong team management.
✨Tip Number 3
Stay updated on the latest trends in conversion design and UX principles. Being able to discuss current best practices and innovative ideas during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare a short presentation or case study that highlights your experience with Figma and any design systems you've built. This will not only showcase your technical skills but also your ability to create scalable solutions for design challenges.
We think you need these skills to ace Head of Design
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Design Lead position. Tailor your application to highlight your experience in leading design teams and your knowledge of conversion-driven design.
Craft a Compelling Portfolio: Your portfolio is crucial for this role. Include examples of landing pages, site builds, and CRO work that showcase your ability to create visually appealing and high-converting designs. Make sure to present your work clearly and professionally.
Personalise Your Application: In your application email, include 2-3 sentences explaining why this role is your dream job. Be specific about what excites you about working with PM Digital and how your skills align with their needs.
Create a Short Introduction Video: Record a brief 2-minute Loom video introducing yourself and explaining why you are a great fit for the role. This personal touch can help you stand out and demonstrate your communication skills and enthusiasm for the position.
How to prepare for a job interview at PM Digital - Shopify & CRO Agency
✨Showcase Your Design Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to landing pages and Shopify. Focus on showcasing designs that not only look good but also drive conversions, as this aligns with the company's focus.
✨Demonstrate Your Leadership Skills
Prepare examples of how you've successfully led design teams in the past. Discuss your approach to mentoring and training designers, as well as how you set standards for design quality and performance.
✨Understand Conversion Design Principles
Brush up on conversion design principles and be ready to discuss how you've applied them in your previous roles. Be prepared to share insights on what works in design for conversions and how you stay updated on trends.
✨Be Ready to Problem-Solve
Expect to face some hypothetical design challenges during the interview. Practice articulating your thought process for solving tight turnarounds or creative issues, demonstrating your resilience and proactive mindset.
