Website & SEO Manager

Your next challenge Purpose of the Job Lead and manage the end-to-end optimisation of the website and SEO channels. Daily operation, infrastructure, security, and development of the company’s website(s) and digital communications and analytics tools such as SEM Rush, HubSpot, Google Analytics, Google Tag Manager, and monthly reporting for the business on engagement and visitor behaviour Lead on the technical implementation of microsites, web pages, and interactive forms, cookie consent, chat bot features are optimised and developed with buyer needs Lead and manage user experience, testing and implementation of all site pages to ensure the most optimal buyer journey is in place Lead on A/B testing – technical testing enhancing visitor experience Knowledge of HTML, CSS, and basic web development practices. Primary lead and owner of the SEO channel; optimisation all areas including Technical, Content and Backlinking initiatives – driving growing organic MQL growth Lead on sharing buyer insight and best practice with the team and key stakeholders across the business Lead owner of building and removing all site pages including blogs, case studies, pillar pages, product pages Adhere to guidelines provided by Global and addressing new add-on’s, site features Ensure that the site is legal and compliant from a content and perspective Document testing and implementation plans appropriately Context and Main Issue – the most difficult types of problems the jobholder has to face and/or the regulation, guidelines, practices that are to be adhered to. Leading and driving continuous growth in the website development and SEO channel Working side by side with the wider digital marketing team to scope requirements and deliverables for the site – and deliver to deadline Leading on the relationship with the creative services team to develop the best looking website in the market – clear, concise, engaging and market leading Responsible for accuracy of the branding and value propositions on the website and keywords review Managing the monthly SEO keyword audit to ensure we’re focused on market demands Leading growth on the site through innovation such as interactivity and chat functionality. You’re a match Main assignments – The main activities / duties to be conducted in the job. Lead and manage the end-to-end optimisation of the website and SEO channels. Daily operation, infrastructure, security, and development of the company’s website(s) and digital communications and analytics tools such as SEM Rush, HubSpot, Google Analytics, Google Tag Manager and monthly reporting for the business on engagement and visitor behaviour Lead on the technical implementation of microsites, web pages, and interactive forms, cookie consent, chat bot features are optimised and developed with buyer needs Lead and manage user experience, testing and implementation of all site pages to ensure the most optimal buyer journey is in place Lead on A/B testing – technical testing enhancing visitor experience Knowledge of HTML, CSS, and basic web development practices. Primary lead and owner of the SEO channel; optimisation all areas including Technical, Content and Backlinking initiatives – driving growing organic MQL growth Lead on sharing buyer insight and best practice with the team and key stakeholders across the business Lead owner of building and removing all site pages including blogs, case studies, pillar pages, product pages Adhere to guidelines provided by Global and addressing new add-on’s, site features Ensure that the site is legal and compliant from a content and perspective Document testing and implementation plans appropriately Accountabilities – Give 3 to 5 key outputs of the position vis-à-vis the organization; they should focus on end results, not duties or activities. Perform all operations linked to Pluxee.UK : Keep the content up to date, implement new features & proactively identify bugs or issues and provide successful solutions Be accountable for the consistency and seamlessness of the journey for all stakeholders across the web ecosystem Systematically incorporate SEO guidelines in production efforts Lead on the management of SEO architecture Based on performance and competitive analysis, adapt and optimise the action plan on a continuous basis. Person Specification – The skills, knowledge, and experience that the job holder should require to conduct the role effectively Degree level educated – preferable (ideally in Business and /or Digital Marketing) Previous experience – Over 3 years of proven experience and results with experience using HubSpot/ Equivalent CMS and other automated website and SEO systems to drive conversions and achieve results. Results focused – has a hunger for not only achieving KPIs but smashing them out of the park! Data Driven Mindset – ability to focus on the science and data of marketing Digital ecosystem savvy – confident using systems and channels such as HubSpot, Salesforce and AB Tasty Excellent communicator – a people-person, you will have the experience to build close-knit relationships with key internal and external people Positive and proactive – can do work ethic and willing to go the extra mile Driven and passionate – someone who is truly excited by working with one of the largest global brands Flexible and responsible – not put off by a fast-paced and changing environment and tight deadlines A real team player – willing to roll up your sleeves and get stuck in A true brand ambassador – demonstrate enthusiasm and positivity for our brand both internally and externally Competencies -The Sodexo core competencies that the role requires. Cultivates innovation – Creating new and better ways for the organisation to be successful Manages ambiguity – Operates effectively, even when things are not certain, or the way forward is not clear Collaborates – Building partnerships and working collaboratively with others to meet shared objectives Decision Quality – Makes good and timely decisions that keep the organisation moving forward Drives results – Consistently achieves results, even under tough circumstances. To get this challenge Video call discussion with Hiring Manager Test excercise. Video call or face to face with Final Discussion Your team IT Team Your location Milton, Keynes UK