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For Companies At a Glance
- Tasks: Lead paid media strategy and campaigns for high-profile B2B clients.
- Company: Join Plutus Media, a top B2B marketing agency in the creator economy.
- Benefits: Competitive pay, performance bonuses, and potential for full-time conversion.
- Why this job: Take ownership of impactful campaigns and drive real results in a dynamic environment.
- Qualifications: 3+ years in paid acquisition with strong analytical skills and independence.
- Other info: Showcase your success with relevant case studies to stand out!
The predicted salary is between 28800 - 38400 £ per year.
About The Company
We are a B2B marketing agency serving high-profile clients in the creator economy. Our services command premium pricing ($25,000 to $100,000+ per engagement), and we have established strong product-market fit with a proven delivery model. We are now building out our acquisition infrastructure to scale.
The Opportunity
We are seeking a Paid Acquisition Lead to take full ownership of our paid media function. This is a senior, autonomous role. You will define strategy, build campaigns, create or direct assets, and be accountable for performance metrics. You will report directly to the founder and operate with minimal oversight.
Responsibilities
- Develop and execute paid acquisition strategy across relevant channels (Meta, YouTube, LinkedIn, or others as appropriate)
- Build, launch, and optimise campaigns end-to-end
- Design and iterate on landing pages, funnels, and lead magnets
- Implement conversion tracking, attribution, and reporting infrastructure
- Own pipeline generation targets and cost-per-acquisition metrics
- Create campaign assets or direct external resources to produce them
Qualifications
- Minimum 3 years of experience in paid acquisition for B2B or high-ticket offers
- Demonstrated experience managing $50,000+ monthly ad spend
- Full-stack capability across strategy, media buying, creative direction, and funnel optimisation
- Strong quantitative and analytical skills
- Proven ability to operate independently with minimal direction
Preferred Experience
- Background in creator economy, agency services, or professional services
- Familiarity with GoHighLevel or equivalent CRM and funnel platforms
- Experience with B2B lead generation for extended sales cycles
Application Requirements
Relevant campaign case studies with documented metrics: total spend, CPL, CAC, and pipeline or revenue generated. Projections for a $26,000 B2B offer targeting consumer apps. Applications without the above materials will not be reviewed.
Compensation
Monthly retainer: $4,000 (potential). Performance bonus tied to qualified pipeline and acquisition cost targets (potential). Expanded scope or full-time conversion based on performance.
Seniority level: Mid-Senior level. Employment type: Contract. Job function: Marketing.
Paid Acquisition Lead (B2B) employer: Plutus Media
Contact Detail:
Plutus Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Acquisition Lead (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B marketing space and let them know you're on the hunt for a Paid Acquisition Lead role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaign case studies, especially those with impressive metrics. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Plutus Media. Express your interest in their work and how you could contribute to their paid acquisition strategy.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application and showcase your talents. Plus, it gives you a better chance of being noticed by the hiring team. So, don’t hesitate—get your application in!
We think you need these skills to ace Paid Acquisition Lead (B2B)
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your relevant experience in paid acquisition, especially if you've managed significant ad spends. We want to see those impressive metrics and case studies that demonstrate your success!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you align with our needs.
Include Campaign Case Studies: Remember to include detailed campaign case studies with documented metrics like total spend, CPL, and CAC. This is crucial for us to understand your impact and effectiveness in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Plutus Media
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Since this role involves managing significant ad spend, be ready to discuss your experience with budgets over $50,000 and how you optimised for cost-per-acquisition and lead generation.
✨Showcase Your Strategy Skills
Be prepared to outline your approach to developing a paid acquisition strategy. Think about how you would tackle campaigns across platforms like Meta, YouTube, and LinkedIn, and be ready to share examples of successful strategies you've implemented in the past.
✨Demonstrate Independence
This role requires a high level of autonomy, so highlight instances where you've successfully operated with minimal oversight. Share stories that showcase your ability to take initiative and drive results independently.
✨Prepare Case Studies
Since the application requires relevant campaign case studies, ensure you have these ready to present. Focus on documented metrics such as total spend, cost-per-lead, and revenue generated, as these will be crucial in demonstrating your capabilities.
