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For Companies At a Glance
- Tasks: Lead paid media strategy and optimise campaigns for high-profile B2B clients.
- Company: Join Plutus Media, a top B2B marketing agency in the creator economy.
- Benefits: Competitive salary, performance bonuses, and potential for full-time conversion.
- Why this job: Take ownership of impactful campaigns and drive real results in a dynamic environment.
- Qualifications: 3+ years in B2B paid acquisition with strong analytical skills.
- Other info: Work independently and report directly to the founder for maximum impact.
The predicted salary is between 3000 - 4000 £ per month.
About The Company
We are a B2B marketing agency serving high-profile clients in the creator economy. Our services command premium pricing ($25,000 to $100,000+ per engagement), and we have established strong product-market fit with a proven delivery model. We are now building out our acquisition infrastructure to scale.
The Opportunity
We are seeking a Paid Acquisition Lead to take full ownership of our paid media function. This is a senior, autonomous role. You will define strategy, build campaigns, create or direct assets, and be accountable for performance metrics. You will report directly to the founder and operate with minimal oversight.
Responsibilities
- Develop and execute paid acquisition strategy across relevant channels (Meta, YouTube, LinkedIn, or others as appropriate)
- Build, launch, and optimise campaigns end-to-end
- Design and iterate on landing pages, funnels, and lead magnets
- Implement conversion tracking, attribution, and reporting infrastructure
- Own pipeline generation targets and cost-per-acquisition metrics
- Create campaign assets or direct external resources to produce them
Qualifications
- Minimum 3 years of experience in paid acquisition for B2B or high-ticket offers
- Demonstrated experience managing $50,000+ monthly ad spend
- Full-stack capability across strategy, media buying, creative direction, and funnel optimisation
- Strong quantitative and analytical skills
- Proven ability to operate independently with minimal direction
Preferred Experience
- Background in creator economy, agency services, or professional services
- Familiarity with GoHighLevel or equivalent CRM and funnel platforms
- Experience with B2B lead generation for extended sales cycles
Application Requirements
Relevant campaign case studies with documented metrics: total spend, CPL, CAC, and pipeline or revenue generated. Projections for a $26,000 B2B offer targeting consumer apps. Applications without the above materials will not be reviewed.
Compensation
Monthly retainer: $4,000 (potential). Performance bonus tied to qualified pipeline and acquisition cost targets (potential). Expanded scope or full-time conversion based on performance.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Paid Acquisition Lead (B2B) in London employer: Plutus Media
Contact Detail:
Plutus Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Acquisition Lead (B2B) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that Paid Acquisition Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaign case studies, especially those with impressive metrics. This will help you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid acquisition strategies. Be ready to discuss your experience managing large ad spends and how you've optimised campaigns in the past.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role at Plutus Media.
We think you need these skills to ace Paid Acquisition Lead (B2B) in London
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your relevant experience in paid acquisition, especially if you've managed significant ad spends. We want to see those numbers and how you’ve driven results!
Include Case Studies: Don’t forget to attach your campaign case studies with documented metrics. This is crucial for us to understand your impact and effectiveness in previous roles.
Tailor Your Application: Customise your application to reflect the specific requirements of the Paid Acquisition Lead role. We love seeing candidates who take the time to align their skills with our needs.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re in the running for this exciting opportunity!
How to prepare for a job interview at Plutus Media
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Since this role involves managing significant ad spend, be ready to discuss your experience with budgets over $50,000 and how you optimised for cost-per-acquisition and lead generation.
✨Showcase Your Strategy Skills
Be prepared to outline your approach to developing a paid acquisition strategy. Think about how you would tackle different channels like Meta, YouTube, and LinkedIn, and be ready to share examples of successful campaigns you've executed in the past.
✨Demonstrate Independence
This role requires a high level of autonomy, so highlight instances where you've successfully operated with minimal oversight. Share stories that illustrate your ability to take ownership of projects and drive results without constant direction.
✨Prepare Case Studies
Since the application requires relevant campaign case studies, ensure you have these ready to present. Focus on documented metrics like total spend, cost-per-lead, and revenue generated, as well as projections for B2B offers similar to what Plutus Media is targeting.
