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- Tasks: Lead performance marketing campaigns and optimise media buying across global travel partners.
- Company: Join Plusgrade, a leader in transforming travel experiences with innovative partnerships.
- Benefits: Enjoy flexible time off, health plans, and a travel experience perk.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make an impact in the travel industry while growing your marketing skills.
- Qualifications: 3-4 years in digital media buying; strong analytical and optimisation skills required.
The predicted salary is between 40000 - 50000 £ per year.
ABOUT PLUSGRADE: Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
ABOUT THE ROLE: We are looking for a Performance Marketing & Media Manager to join our team for a 12-month contract position. The Performance Marketing & Media Manager will be responsible for paid media planning, buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Plusgrade’s primary products. In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video/CTV, and social platforms. The objective is to drive revenue growth, plus awareness and traffic, across all Plusgrade Partner portfolios under your management.
WHAT YOU WILL BE DOING:
- Reporting to the Senior Manager, Performance Marketing, the person will be responsible for:
- Preparing campaign media plans, leveraging experience across Partners for optimal channel selection, targeting strategy and overall effectiveness in achieving KPIs.
- Media Buying: Hands-on media campaign setup across multiple digital paid media channels (including paid social, programmatic display, and CTV/video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded.
- Using first and third-party data and segmentation to reach desired target audiences.
- Working closely with external marketing agencies (SEM and Affiliate channels) to share, support, and grow performance for your Partners.
- Frequent monitoring and optimization, and post-campaign analysis of campaign media performance to maximize campaign revenue and improve budget efficiency.
- Ongoing responsibility for identifying growth opportunities across new/existing media channels and targeting tactics for Partners in your portfolio.
- Financial Management: Maintain oversight of day-to-day, monthly, and annual campaign budgets, including forecasting and financial management across multiple media channels.
- Work collaboratively with partner account teams and creative services to ensure media executions align with campaign objectives, Partner needs, and business goals.
- Prepare and deliver presentations to internal teams and external partners, communicating performance insights and pitching new media opportunities.
YOU ARE SOMEONE WITH:
- 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement and testing.
- Experience with a selection of programmatic display and paid social media platforms, and have the ability to apply skills and experience to new platforms as needed. Preferred platform experience includes Facebook/Instagram, Google Ads/DV360, The Trade Desk. Some experience with affiliate marketing, paid search, and influencer management is a bonus.
- Experience working with mid-size clients and as a part of media teams in growth mode.
- Experience leveraging first and third-party data sets to effectively target media audiences, combined with broader media targeting approaches.
- A demonstrated ability to develop, track and consistently improve key performance metrics, including Return on Ad Spend and Awareness/Engagement, with a strong focus on conversion metrics to drive increased campaign performance and effectiveness.
- Experience with AI-powered capabilities native to media platforms is preferred.
- Experience working with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.
- Strong attention to detail in overseeing complex projects and time-sensitive deliverables.
- Bachelor's degree in marketing or related field.
WHAT YOU’LL LOVE ABOUT US:
- RRSP Matching
- Comprehensive Health Plans
- Flexible Paid Time Off
- Travel Experience Perk
- Annual Wellness Perk
- Commuter Perk
- Tenure-based Work From Anywhere Program
- Parental Leave Top Up
- Adventure Pass
- Learning Allowance
OUR PROCESS: Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities. If you have a preference regarding the language of your interviews, please inform our Talent Team when they reach out to you. We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. We may utilize technology-assisted/ artificial intelligence tools to help us screen, assess, and select applicants for this position. This job posting is for an existing vacancy. All applications will be reviewed from our Talent Team and the successful candidate(s) will go through the following recruitment process: Recruiter Phone Interview, Hiring Manager Interview, ELT Interview. All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month) in London employer: Plusgrade
Contact Detail:
Plusgrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and marketing industries. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data and visuals to highlight your achievements. This will not only impress potential employers but also give them a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching Plusgrade and its partners. Understand their products and recent campaigns. Tailor your answers to show how your experience aligns with their goals. This will demonstrate your genuine interest and make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Keep an eye on our careers page for new opportunities that match your skills!
We think you need these skills to ace Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing & Media Manager role. Highlight your experience with paid media channels and how it aligns with Plusgrade's goals. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible, like improved ROI or increased engagement rates. This helps us see your potential in driving revenue growth.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our collaborative and innovative culture. Share your passion for travel and marketing, and why you want to be part of Plusgrade’s journey!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Plusgrade
✨Know Your Numbers
As a Performance Marketing & Media Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of Return on Ad Spend and how to leverage first and third-party data for targeting. Be ready to discuss specific campaigns you've managed and the results you achieved.
✨Showcase Your Experience
Make sure to highlight your hands-on experience with paid digital media channels. Prepare examples of successful media buying and planning you've done in the past, especially with platforms like Facebook, Google Ads, and programmatic display. This will show that you can hit the ground running.
✨Be Ready to Collaborate
Collaboration is key in this role, so be prepared to discuss how you've worked with external marketing agencies or cross-functional teams in the past. Share examples of how you’ve aligned media executions with campaign objectives and partner needs to drive success.
✨Prepare for Financial Discussions
Since financial management is part of the role, brush up on your budgeting skills. Be ready to talk about how you've managed campaign budgets in the past, including forecasting and ensuring budget efficiency. This will show that you can handle the financial aspects of the position effectively.