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For Companies At a Glance
- Tasks: Drive marketing campaigns and optimise performance for the French market.
- Company: Join Plum, a leading smart saving and investing app with a vibrant team.
- Benefits: Enjoy stock options, private health insurance, and flexible remote working.
- Why this job: Make an impact in fintech while embracing your passion for marketing.
- Qualifications: Native French speaker with 2-4 years of marketing experience and strong analytical skills.
- Other info: Be part of a fun, inclusive culture with exciting team trips and perks.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back. Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more. That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.
The Role
We’re seeking a driven and analytical Marketing Specialist to join our integrated marketing team in London. You’ll play a dual role: supporting our broader marketing efforts across the business while bringing specialized expertise in the French market. As a native French speaker with strong analytical skills, you’ll help drive efficient marketing campaigns, optimize performance, and ensure our French market presence is culturally relevant and impactful.
What You’ll Do
- Support the integrated marketing team across multiple channels and campaigns, contributing to UK and pan-European marketing initiatives
- Analyze campaign performance across markets, focusing on key efficiency metrics including CPA, ROI, CAC, and conversion rates
- Make data-driven decisions to optimize marketing spend and improve campaign effectiveness
- Own French market strategy and execution, identifying trends and opportunities specific to French consumers
- Manage content localization and adaptation for the French market, ensuring cultural relevance and resonance
- Monitor French market trends, competitor activities, and consumer behavior to inform marketing strategies
- Collaborate with cross-functional teams including product, design, and growth to support various marketing projects
- Execute and optimize multi-channel campaigns across digital platforms including social media, email, and paid advertising
- Develop and adapt marketing content for different audiences and markets
- Track, report, and present performance insights to stakeholders
What We’re Looking For
Essential:
- French national with native-level French and fluent English
- 2-4 years of marketing experience, preferably in fintech, financial services, or digital/tech sectors
- Strong analytical mindset with proven experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates)
- Go-getter attitude with ability to work independently, take initiative, and make decisions
- Experience supporting diverse marketing projects and adapting to changing priorities
- Deep understanding of French market trends, consumer behavior, and cultural nuances
- Strong written and verbal communication skills in both French and English
- Proficiency with marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.)
- Comfortable working across multiple projects simultaneously in a fast-paced environment
Desirable:
- Experience with content localization and multi-market campaigns
- Knowledge of financial services marketing and regulations
- Experience with marketing automation platforms (HubSpot, Braze, etc.)
- Understanding of performance marketing and paid acquisition channels
- Previous fintech or startup experience
What Makes You Stand Out
- You’re self-motivated and proactive, you identify opportunities and take action
- You think analytically and use data to drive decisions and improvements
- You’re versatile and can switch between strategic French market planning and hands-on execution of broader marketing tasks
- You have your finger on the pulse of French marketing trends and cultural moments
- You’re collaborative but can work independently and take ownership
Plum's Perks
- Own part of the company you’re helping grow through stock options
- Private health insurance
- Annual training budget
- Plum Premium for free
- Competitive referral scheme
- Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
- Team breakfasts and team lunches
- 25 days holiday + bank holidays
- 45 work-from-anywhere days to give you flexibility to work your way
- 2 weeks sabbatical after 4 years to take the break you deserve
- Enhanced parental leave
- 1 paid volunteering day annually
- Annual team trip to a surprise destination!
- A fun, inclusive company culture (think 🦄🌈💯)
If you think this sounds like you, don’t hesitate to get in touch!
Marketing Specialist, (French Market Focus) employer: Plum
Contact Detail:
Plum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, (French Market Focus)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Plum or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio or case studies of your past marketing campaigns, especially those relevant to the French market. This will demonstrate your expertise and make you memorable.
✨Tip Number 3
Be ready for the interview! Research Plum’s mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Plum team!
We think you need these skills to ace Marketing Specialist, (French Market Focus)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the French market shine through! We want to see that you’re genuinely excited about the role and how you can contribute to Plum's mission.
Tailor Your Experience: Make sure to highlight your relevant experience in fintech or digital marketing. We love seeing how your skills align with our needs, so don’t be shy about showcasing your achievements and how they relate to the role!
Be Data-Driven: Since we’re all about analytics, include specific examples of how you've used data to drive marketing decisions in your previous roles. This will show us that you have the analytical mindset we’re looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from the Plum team!
How to prepare for a job interview at Plum
✨Know Your Numbers
As a Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROI, and conversion rates. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Cultural Relevance is Key
Since this role focuses on the French market, make sure you understand the cultural nuances and consumer behaviour in France. Prepare examples of how you've localised content or adapted strategies for different markets.
✨Show Your Go-Getter Attitude
Plum values self-motivated individuals. During the interview, share instances where you've taken initiative or identified opportunities in your previous roles. This will show that you're proactive and ready to contribute.
✨Be Ready to Collaborate
This role involves working with cross-functional teams. Think of examples where you've successfully collaborated with others, whether in marketing or other projects. Highlight your ability to work independently while also being a team player.
