Marketing Specialist, (French Market Focus) in London

We are Plum, your smart saving and investing app on a mission to help grow money for life. Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI. As recognition for our work, we have received awards from the likes of Deloitte, Finder, and more.

We are seeking a driven and analytical Marketing Specialist to join our integrated marketing team in London. You will play a dual role: supporting our broader marketing efforts across the business while bringing specialized expertise in the French market. As a native French speaker with strong analytical skills, you will help drive efficient marketing campaigns, optimize performance, and ensure our French market presence is culturally relevant and impactful.

What You’ll Do

• Support the integrated marketing team across multiple channels and campaigns, contributing to UK and pan-European marketing initiatives.
• Analyze campaign performance across markets, focusing on key efficiency metrics including CPA, ROI, CAC, and conversion rates.
• Make data-driven decisions to optimize marketing spend and improve campaign effectiveness.
• Own French market strategy and execution, identifying trends and opportunities specific to French consumers.
• Manage content localization and adaptation for the French market, ensuring cultural relevance and resonance.
• Monitor French market trends, competitor activities, and consumer behavior to inform marketing strategies.
• Collaborate with cross-functional teams including product, design, and growth to support various marketing projects.
• Execute and optimize multi-channel campaigns across digital platforms including social media, email, and paid advertising.
• Develop and adapt marketing content for different audiences and markets.
• Track, report, and present performance insights to stakeholders.

What We’re Looking For

• Essential:
• French national with native-level French and fluent English.
• 2-4 years of marketing experience, preferably in fintech, financial services, or digital/tech sectors.
• Strong analytical mindset with proven experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates).
• Go-getter attitude with ability to work independently, take initiative, and make decisions.
• Experience supporting diverse marketing projects and adapting to changing priorities.
• Deep understanding of French market trends, consumer behavior, and cultural nuances.
• Strong written and verbal communication skills in both French and English.
• Proficiency with marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Comfortable working across multiple projects simultaneously in a fast-paced environment.
• Desirable:
• Experience with content localization and multi-market campaigns.
• Knowledge of financial services marketing and regulations.
• Experience with marketing automation platforms (HubSpot, Braze, etc.).
• Understanding of performance marketing and paid acquisition channels.
• Previous fintech or startup experience.

What Makes You Stand Out

• You’re self-motivated and proactive, you identify opportunities and take action.
• You think analytically and use data to drive decisions and improvements.
• You’re versatile and can switch between strategic French market planning and hands-on execution of broader marketing tasks.
• You have your finger on the pulse of French marketing trends and cultural moments.
• You’re collaborative but can work independently and take ownership.

Plum’s Perks

• Own part of the company you’re helping grow through stock options.
• Private health insurance.
• Annual training budget.
• Plum Premium for free.
• Competitive referral scheme.
• Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus.
• Team breakfasts and team lunches.
• 25 days holiday + bank holidays.
• 45 work-from-anywhere days to give you flexibility to work your way.
• 2 weeks sabbatical after 4 years to take the break you deserve.
• Enhanced parental leave.
• 1 paid volunteering day annually.
• Annual team trip to a surprise destination!
• A fun, inclusive company culture.

If you think this sounds like you, don’t hesitate to get in touch!

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non‐disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.