Copywriter in London

We're building a world‐class copywriting function at Plum and are looking for an experienced Copywriter to help shape it. In this role, you'll own our tone of voice day‐to‐day and write clear, engaging copy across Plum's marketing and product channels. You'll help ensure our copy is consistent, high quality, and fit for scale as the business grows.

You'll work closely with Brand, Product Marketing, Growth Marketing, and CRM teams to deliver copy that is thoughtful, effective, and on‐brand. A core part of the role is turning complex financial concepts into simple, confident language that helps people feel capable and in control of their money.

What you'll be doing:

• Write clear, simple, engaging copy aligned to our tone of voice across marketing channels and product surfaces, including websites, social media, emails, push notifications, digital ads, and brand campaigns.
• Translate complex financial concepts into approachable, trustworthy copy that builds confidence.
• Work at pace across multiple projects with shifting priorities and tight deadlines.
• Collaborate with Brand, Product Marketing, Growth Marketing, and CRM teams on briefs and go‐to‐market initiatives.
• Respond to urgent requests and last‐minute changes without compromising quality.
• Maintain and apply Plum's tone of voice consistently across all touchpoints.
• Review and edit copy to ensure clarity, accuracy, and brand alignment.
• Use AI tools thoughtfully to accelerate output, generate variations, and support experimentation while maintaining quality and brand voice.

Who you are:

• An experienced copywriter with a strong portfolio across multiple formats and channels.
• Comfortable working in fast‐moving, ambiguous environments with limited direction.
• Calm under pressure and able to manage multiple projects simultaneously.
• Highly skilled at simplifying complex topics, particularly financial concepts.
• Curious and AI‐literate, with an interest in using new tools to work more efficiently.
• A strong collaborator who communicates clearly and works well with cross‐functional partners.
• Proactive, resourceful, and comfortable taking ownership of your work end to end.

What you will need to thrive here:

• Strong prioritisation skills and the ability to make trade‐offs based on impact.
• Comfort working autonomously without always having a detailed brief or defined process.
• Resilience and adaptability when plans change.
• Sound editorial judgment and a high bar for quality.
• Enthusiasm for experimentation, testing, and continuous improvement.

Why this role matters:

The words we choose matter, especially when it comes to money. As a Copywriter at Plum, you'll shape how people understand and interact with their finances, creating clear, human copy that builds trust and confidence at scale.

Plum's Perks:

• Own part of the company you're helping grow through stock options.
• Private health insurance.
• Annual training budget.
• Plum Premium for free.
• Competitive referral scheme.
• Flexible approach to remote working – we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus.
• Team breakfasts and team lunches.
• 25 days holiday + bank holidays.
• 45 work‐from‐anywhere days to give you flexibility to work your way.
• 2 weeks sabbatical after 4 years to take the break you deserve.
• Enhanced parental leave.
• 1 paid volunteering day annually.
• Annual team trip to a surprise destination!
• A fun, inclusive company culture.

If you think this sounds like you, don't hesitate to get in touch!

Equal Opportunity Employer Statement:

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non‐disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.