CRM Manager

Overview

We’re Plum, your smart saving and investing app on a mission to help grow money for life. Plum supports saving and investing across Europe with automation and AI to help users manage their money with confidence. We have a growing team focused on delivering a simple, jargon-free experience.

The role

Do you love a good spreadsheet but love a happy customer even more? At Plum, we believe in "Money that saves itself". Behind every great automated experience is a brilliant CRM Manager making sure it’s clear, simple, and jargon-free. We’re looking for a technical whiz to join our team and lead high-performing lifecycle campaigns. You’ll help our customers navigate everything from their first savings to their long-term Plum Pension, ensuring their experience is always "steady, safe, and stress-free".

• Help shape and run the CRM strategy in line with Plum’s growth and retention goals
• Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation
• Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time
• Work closely with design, product, and content to land clear, effective messaging
• Handle QA and ensure campaigns meet brand and compliance standards
• Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences
• Partner with engineering and data to improve integrations, tracking, and data quality
• Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working
• Keep customer communications relevant and useful, using insights to guide targeting and channels
• Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup

Requirements

• Experience in CRM, lifecycle marketing, or customer engagement roles
• Strong technical proficiency with CRM platforms and marketing automation tools
• Experience with Iterable is highly desirable
• Strong analytical skills with the ability to turn data into actionable insights
• Data-driven mindset with a focus on measurable impact
• Solid understanding of segmentation, targeting, and personalisation
• Good stakeholder management and communication skills
• Customer-first mindset
• Comfortable working in a fast-paced, high-growth environment

Nice to Have

• Experience in fintech or subscription-based products
• Familiarity with data visualisation tools
• Experience with experimentation frameworks
• HTML Knowledge

What Success Looks Like

• Improved campaign performance and engagement metrics
• Measurable impact on retention and customer lifetime value
• Efficient, well-executed CRM campaigns and processes
• Strong collaboration with cross-functional teams

Plum's Perks

• We are a collaborative team with stock options
• Private health insurance
• Annual training budget
• Plum Premium
• Referral scheme: earn competitive rewards
• Flexible approach to remote working: at least 2 days a week in one of our offices in London, Athens or Cyprus
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work-from-anywhere days: giving you the flexibility to work your way
• 2 weeks sabbatical after 4 years
• Enhanced parental leave
• Annual team trip: to a surprise destination
• A friendly, inclusive company culture

If you think this sounds like a bit of you then don’t hesitate to get in touch!

Thanks, Plum Team

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.