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For Companies At a Glance
- Tasks: Support marketing campaigns and optimise performance for the French market.
- Company: Join Plum, a leading smart saving and investing app with a vibrant team.
- Benefits: Enjoy stock options, private health insurance, and flexible remote work.
- Why this job: Make an impact in fintech while working in a fun, inclusive culture.
- Qualifications: Native French speaker with 2-4 years of marketing experience.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Hey We're Plum, your smart saving and investing app on a mission to help grow money for life. Whether you're stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum's got your back. Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that's the magic of Plum. As recognition for our work, we've received awards from the likes of Deloitte, Finder, and more. That's all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission.
The Role
We're seeking a driven and analytical Marketing Specialist to join our integrated marketing team in London. You'll play a dual role: supporting our broader marketing efforts across the business while bringing specialized expertise in the French market. As a native French speaker with strong analytical skills, you'll help drive efficient marketing campaigns, optimize performance, and ensure our French market presence is culturally relevant and impactful.
What You'll Do
- Support the integrated marketing team across multiple channels and campaigns, contributing to UK and pan-European marketing initiatives.
- Analyze campaign performance across markets, focusing on key efficiency metrics including CPA, ROI, CAC, and conversion rates.
- Make data-driven decisions to optimize marketing spend and improve campaign effectiveness.
- Own French market strategy and execution, identifying trends and opportunities specific to French consumers.
- Manage content localization and adaptation for the French market, ensuring cultural relevance and resonance.
- Monitor French market trends, competitor activities, and consumer behavior to inform marketing strategies.
- Collaborate with cross-functional teams including product, design, and growth to support various marketing projects.
- Execute and optimize multi-channel campaigns across digital platforms including social media, email, and paid advertising.
- Develop and adapt marketing content for different audiences and markets.
- Track, report, and present performance insights to stakeholders.
What We're Looking For
Essential:
- French national with native-level French and fluent English.
- 2-4 years of marketing experience, preferably in fintech, financial services, or digital/tech sectors.
- Strong analytical mindset with proven experience tracking and optimizing marketing efficiencies (CPA, CAC, ROAS, conversion rates).
- Go-getter attitude with ability to work independently, take initiative, and make decisions.
- Experience supporting diverse marketing projects and adapting to changing priorities.
- Deep understanding of French market trends, consumer behavior, and cultural nuances.
- Strong written and verbal communication skills in both French and English.
- Proficiency with marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Comfortable working across multiple projects simultaneously in a fast-paced environment.
Desirable:
- Experience with content localization and multi-market campaigns.
- Knowledge of financial services marketing and regulations.
- Experience with marketing automation platforms (HubSpot, Braze, etc.).
- Understanding of performance marketing and paid acquisition channels.
- Previous fintech or startup experience.
What Makes You Stand Out
- You're self-motivated and proactive, you identify opportunities and take action.
- You think analytically and use data to drive decisions and improvements.
- You're versatile and can switch between strategic French market planning and hands-on execution of broader marketing tasks.
- You have your finger on the pulse of French marketing trends and cultural moments.
- You're collaborative but can work independently and take ownership.
Plum's Perks
- Own part of the company you're helping grow through stock options.
- Private health insurance.
- Annual training budget.
- Plum Premium for free.
- Competitive referral scheme.
- Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus.
- Team breakfasts and team lunches.
- 25 days holiday + bank holidays.
- 45 work-from-anywhere days to give you flexibility to work your way.
- 2 weeks sabbatical after 4 years to take the break you deserve.
- Enhanced parental leave.
- 1 paid volunteering day annually.
- Annual team trip to a surprise destination.
- A fun, inclusive company culture.
If you think this sounds like you, don't hesitate to get in touch.
Thanks, Plum Team
*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.
Marketing Specialist, in London employer: Plum Fintech
Contact Detail:
Plum Fintech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Plum. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your marketing successes, especially in the French market. This will help us see how you can make an impact.
✨Tip Number 3
Be ready for the interview! Research Plum’s recent campaigns and think about how you can contribute. We love candidates who come prepared with ideas and questions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Plum.
We think you need these skills to ace Marketing Specialist, in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Specialist. Highlight your experience in marketing, especially in the fintech sector, and don’t forget to showcase your analytical skills and familiarity with the French market.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about Plum and how your unique skills can contribute to our mission. Be sure to mention your native French background and any relevant marketing achievements.
Show Off Your Analytical Skills: Since we’re looking for someone with a strong analytical mindset, make sure to include specific examples of how you've tracked and optimised marketing campaigns in the past. Numbers speak volumes, so don’t shy away from sharing metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from the Plum team!
How to prepare for a job interview at Plum Fintech
✨Know Your Numbers
As a Marketing Specialist, you'll need to be comfortable with metrics like CPA, ROI, and conversion rates. Brush up on these key performance indicators before your interview, and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your French Flair
Since this role focuses on the French market, make sure to highlight your understanding of French consumer behaviour and cultural nuances. Prepare examples of how you've successfully localised content or campaigns for different markets, especially in a French context.
✨Be a Go-Getter
Plum values self-motivated individuals who can take initiative. During the interview, share instances where you've identified opportunities and acted on them without waiting for direction. This will demonstrate your proactive attitude and fit for the team.
✨Collaborate and Communicate
This role involves working with cross-functional teams, so be prepared to discuss your experience collaborating with others. Highlight your communication skills in both French and English, and provide examples of how you've effectively worked with diverse teams to achieve marketing goals.
