CRM Manager

Hey! We're Plum, your smart saving and investing app on a mission to help grow money for life. Plum supports saving and investing across Europe with automation and AI to help users manage their money with confidence. We have a growing team focused on delivering a simple, jargon-free experience.

Do you love a good spreadsheet but love a happy customer even more? At Plum, we believe in "Money that saves itself". Behind every great automated experience is a brilliant CRM Manager making sure it's clear, simple, and jargon-free. We're looking for a technical whiz to join our team and lead high-performing lifecycle campaigns. You'll help our customers navigate everything from their first savings to their long-term Plum Pension, ensuring their experience is always "steady, safe, and stress-free".

Responsibilities:

• Help shape and run the CRM strategy in line with Plum's growth and retention goals.
• Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation.
• Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time.
• Work closely with design, product, and content to land clear, effective messaging.
• Handle QA and ensure campaigns meet brand and compliance standards.
• Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences.
• Partner with engineering and data to improve integrations, tracking, and data quality.
• Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what's working.
• Keep customer communications relevant and useful, using insights to guide targeting and channels.
• Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup.

Requirements:

• Experience in CRM, lifecycle marketing, or customer engagement roles.
• Strong technical proficiency with CRM platforms and marketing automation tools.
• Experience with Iterable is highly desirable.
• Strong analytical skills with the ability to turn data into actionable insights.
• Data-driven mindset with a focus on measurable impact.
• Solid understanding of segmentation, targeting, and personalisation.
• Good stakeholder management and communication skills.
• Customer-first mindset.
• Comfortable working in a fast-paced, high-growth environment.

Nice to Have:

• Experience in fintech or subscription-based products.
• Familiarity with data visualisation tools.
• Experience with experimentation frameworks.
• HTML Knowledge.

What Success Looks Like:

• Improved campaign performance and engagement metrics.
• Measurable impact on retention and customer lifetime value.
• Efficient, well-executed CRM campaigns and processes.
• Strong collaboration with cross-functional teams.

Plum's Perks:

• We are a collaborative team with stock options.
• Private health insurance.
• Annual training budget.
• Plum Premium.
• Referral scheme: earn competitive rewards.
• Flexible approach to remote working: at least 2 days a week in one of our offices in London, Athens or Cyprus.
• Team breakfasts and team lunches.
• 25 days holiday + bank holidays.
• 45 work-from-anywhere days: giving you the flexibility to work your way.
• 2 weeks sabbatical after 4 years.
• Enhanced parental leave.
• Annual team trip: to a surprise destination.
• A friendly, inclusive company culture.

If you think this sounds like a bit of you then don't hesitate to get in touch!