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For Companies At a Glance
- Tasks: Lead CRM campaigns and enhance customer experiences with data-driven strategies.
- Company: Join Plum, a smart saving and investing app on a mission to help users grow their money.
- Benefits: Enjoy stock options, private health insurance, flexible remote work, and generous holiday allowance.
- Other info: Be part of a friendly, inclusive culture with excellent career growth opportunities.
- Why this job: Make a real impact on customer engagement while working in a dynamic, collaborative environment.
- Qualifications: Experience in CRM and strong analytical skills; familiarity with Iterable is a plus.
The predicted salary is between 50000 - 60000 £ per year.
Overview
We’re Plum, your smart saving and investing app on a mission to help grow money for life. Plum supports saving and investing across Europe with automation and AI to help users manage their money with confidence. We have a growing team focused on delivering a simple, jargon-free experience.
The role
Do you love a good spreadsheet but love a happy customer even more? At Plum, we believe in "Money that saves itself". Behind every great automated experience is a brilliant CRM Manager making sure it’s clear, simple, and jargon-free. We’re looking for a technical whiz to join our team and lead high-performing lifecycle campaigns. You’ll help our customers navigate everything from their first savings to their long-term Plum Pension, ensuring their experience is always "steady, safe, and stress-free".
- Help shape and run the CRM strategy in line with Plum’s growth and retention goals
- Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation
- Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time
- Work closely with design, product, and content to land clear, effective messaging
- Handle QA and ensure campaigns meet brand and compliance standards
- Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences
- Partner with engineering and data to improve integrations, tracking, and data quality
- Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working
- Keep customer communications relevant and useful, using insights to guide targeting and channels
- Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup
Requirements
- Experience in CRM, lifecycle marketing, or customer engagement roles
- Strong technical proficiency with CRM platforms and marketing automation tools
- Experience with Iterable is highly desirable
- Strong analytical skills with the ability to turn data into actionable insights
- Data-driven mindset with a focus on measurable impact
- Solid understanding of segmentation, targeting, and personalisation
- Good stakeholder management and communication skills
- Customer-first mindset
- Comfortable working in a fast-paced, high-growth environment
Nice to Have
- Experience in fintech or subscription-based products
- Familiarity with data visualisation tools
- Experience with experimentation frameworks
- HTML Knowledge
What Success Looks Like
- Improved campaign performance and engagement metrics
- Measurable impact on retention and customer lifetime value
- Efficient, well-executed CRM campaigns and processes
- Strong collaboration with cross-functional teams
Plum's Perks
- We are a collaborative team with stock options
- Private health insurance
- Annual training budget
- Plum Premium
- Referral scheme: earn competitive rewards
- Flexible approach to remote working: at least 2 days a week in one of our offices in London, Athens or Cyprus
- Team breakfasts and team lunches
- 25 days holiday + bank holidays
- 45 work-from-anywhere days: giving you the flexibility to work your way
- 2 weeks sabbatical after 4 years
- Enhanced parental leave
- Annual team trip: to a surprise destination
- A friendly, inclusive company culture
If you think this sounds like a bit of you then don’t hesitate to get in touch!
CRM Manager employer: Plum Fintech
Contact Detail:
Plum Fintech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to current or former Plumsters on LinkedIn and ask them about their experiences. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Prepare a mini portfolio showcasing your best CRM campaigns or projects. This will help us see your creativity and technical prowess in action during interviews.
✨Tip Number 3
Be ready to discuss data! Brush up on your analytical skills and be prepared to share how you've used data to drive decisions in past roles. We love a data-driven mindset at Plum!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our Plum family!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let us see your enthusiasm for CRM and customer engagement. Share specific examples of how you've improved customer experiences in the past – we love a good success story!
Be Data-Driven: We’re all about using data to drive decisions at Plum. Make sure to highlight your analytical skills and any experience you have with CRM tools like Iterable. Show us how you've turned data into actionable insights before!
Keep It Clear and Jargon-Free: Just like our mission, your application should be clear and straightforward. Avoid unnecessary jargon and focus on communicating your skills and experiences in a simple way that anyone can understand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Plum Fintech
✨Know Your CRM Tools
Make sure you’re familiar with the CRM platforms mentioned in the job description, especially Iterable. Brush up on how to build automated flows and triggers, as well as how to segment audiences effectively. This will show that you’re not just a good fit but also ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of A/B tests you've run or how you've improved campaign performance through data insights. This will demonstrate your data-driven mindset and ability to make measurable impacts.
✨Understand Customer Lifecycle
Familiarise yourself with the customer lifecycle stages: onboarding, engagement, and retention. Be ready to share your thoughts on how to enhance these experiences at Plum. This shows you’re aligned with their mission of providing a steady, safe, and stress-free experience for customers.
✨Communicate Clearly and Confidently
Since the role involves working cross-functionally, practice explaining complex ideas in simple terms. Think about how you would present campaign results or strategies to non-technical stakeholders. Clear communication is key in a fast-paced environment like Plum.