At a Glance
- Tasks: Lead creative vision and product direction for innovative mobile gaming experiences.
- Company: Exciting new UK studio backed by a successful Asian digital entertainment company.
- Benefits: Hybrid work model, competitive salary, and the chance to shape a new studio.
- Other info: Join at the start of an international expansion with huge growth potential.
- Why this job: Be part of a groundbreaking team redefining gaming for Western audiences.
- Qualifications: Experience in product design, UX, and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
We are building a new UK based studio backed by one of Asia’s most successful digital entertainment companies. With a strong heritage in avatar based digital worlds, live service mobile experiences and community driven products, the business has generated significant international success across Asia and is now expanding into the UK, European and North American markets.
The studio’s mission is twofold:
- Rebuild and localise existing successful Asian titles for Western audiences
- Create entirely new products and experiences designed specifically for UK, European and American users
This is a rare opportunity to join at the foundational stage of a major international expansion and play a leading role in shaping the future creative direction of the studio.
About the Opportunity
This is not a traditional Creative Director role focused purely on visual oversight. We are looking for someone who can connect product, design, UX and creative into one cohesive live service experience. You will help define how products feel, function and evolve across gameplay, monetisation, UI/UX, service design and visual identity. The ideal candidate understands not only how products look, but how they work end to end. You should be equally comfortable discussing:
- player behaviour and engagement
- game mechanics and progression systems
- monetisation flows
- UX and interface design
- visual direction and creative identity
- live service optimisation
- audience localisation for Western markets
This role requires someone who can operate strategically while also bringing strong creative and design judgement at a detailed execution level.
The Business
The company has built one of Asia’s leading digital avatar and virtual lifestyle ecosystems, generating hundreds of millions in annual revenue and building highly engaged user communities across mobile platforms. Its products combine gaming, social interaction, personal expression and digital lifestyle experiences, creating immersive virtual environments that evolve alongside real world culture, events and trends. As part of its global expansion strategy, the company is now investing heavily into the Western market opportunity, beginning with the launch of a London based creative and product studio.
The UK studio will play a central role in:
- Localising existing live products for Western audiences
- Reimagining UX and creative experiences for UK and US users
- Developing new products for international growth
- Building a scalable creative and product organisation in Europe
What You’ll Be Responsible For
- Defining the overall creative vision and product direction
- Overseeing UI, UX, visual identity and player experience
- Guiding product and service design decisions across live mobile products
- Evaluating game mechanics, progression systems and monetisation flows
- Building cohesive product experiences aligned to Western user expectations
- Leading and mentoring multidisciplinary creative and design teams
- Working closely with product, development and leadership teams
- Helping shape the long term creative and cultural identity of the UK studio
What We’re Looking For
We are looking for someone who combines:
- Product and service design thinking
- Strong creative and visual judgement
- Deep UX and UI understanding
- Strategic product vision
- Experience working on live digital or mobile products
- Strong leadership and communication skills
You do not need to come exclusively from gaming. Candidates from mobile products, digital entertainment, consumer apps, virtual worlds or highly interactive digital experiences are all of interest. What matters most is the ability to think holistically across:
- Product × UX × Creative × Audience × Commercial Experience
Team & Structure
Initially managing a core creative and product team of approximately 8 people, growing to oversee a wider team of 12–15, working directly with senior international leadership, helping build the long term UK studio culture and capability.
Location
London based, hybrid working model (minimum 3 days per week in office).
Why This Role Matters
This is an opportunity to help build something from the ground up with the backing, stability and ambition of a globally successful digital entertainment company. You will help shape how globally proven products evolve for Western audiences while also influencing the next generation of products created specifically for the UK, European and North American markets. For the right person, this is a chance to define the creative and product identity of an entirely new studio at a pivotal moment of international expansion.
Creative Director in London employer: Plug-In Marketing Agency
Join a pioneering digital entertainment studio in London, where creativity meets strategy in a hybrid work environment. As a Creative Director, you'll have the unique opportunity to shape the future of mobile gaming for Western audiences, backed by a successful Asian company with a rich heritage in immersive digital experiences. With a focus on employee growth and a collaborative culture, this role offers a chance to lead multidisciplinary teams and influence innovative product development at a pivotal moment of international expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up to date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss how your projects align with their vision.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their audience and think about how you can contribute to their creative direction. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Creative Director in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Director role, let your creativity shine through in your written application. Share examples of how you've connected product, design, and user experience in past projects. We want to see your unique approach to creating cohesive experiences!
Tailor Your Application:Make sure to tailor your application specifically for us! Highlight your experience with live service products and how you’ve localised content for different audiences. This shows that you understand our mission and are ready to contribute from day one.
Be Strategic and Detailed:We’re looking for someone who can think strategically while also paying attention to detail. In your application, discuss your vision for product direction and how you’ve successfully led teams in the past. This will help us see your potential impact on our studio!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Plug-In Marketing Agency
✨Know the Company Inside Out
Before your interview, dive deep into the company's background, especially their successful titles in Asia. Understand their mission to localise and create new products for Western audiences. This knowledge will help you connect your experience with their goals.
✨Showcase Your Holistic Thinking
Be prepared to discuss how you can integrate product, design, UX, and creative elements into a cohesive experience. Use examples from your past work to illustrate your ability to think across these areas, especially in live service environments.
✨Demonstrate Leadership Skills
Since this role involves leading a creative team, share specific instances where you've successfully guided multidisciplinary teams. Highlight your communication style and how you foster collaboration to achieve a shared vision.
✨Engage with Player Behaviour Insights
Familiarise yourself with player behaviour and engagement metrics. Be ready to discuss how you would approach game mechanics, monetisation flows, and UX design to enhance player experiences, particularly for Western markets.
