At a Glance
- Tasks: Lead creative vision and product direction for innovative mobile gaming experiences.
- Company: Exciting UK studio backed by a successful Asian digital entertainment giant.
- Benefits: Hybrid work model, competitive salary, and opportunity to shape a new studio.
- Other info: Be part of a dynamic team with significant international growth potential.
- Why this job: Join at the ground level and influence the future of gaming for Western audiences.
- Qualifications: Strong leadership, UX/UI understanding, and experience in digital or mobile products.
The predicted salary is between 80000 - 100000 £ per year.
We are building a new UK based studio backed by one of Asia’s most successful digital entertainment companies. With a strong heritage in avatar based digital worlds, live service mobile experiences and community driven products, the business has generated significant international success across Asia and is now expanding into the UK, European and North American markets.
The studio’s mission is twofold:
- Rebuild and localise existing successful Asian titles for Western audiences
- Create entirely new products and experiences designed specifically for UK, European and American users
This is a rare opportunity to join at the foundational stage of a major international expansion and play a leading role in shaping the future creative direction of the studio.
About the Opportunity
This is not a traditional Creative Director role focused purely on visual oversight. We are looking for someone who can connect product, design, UX and creative into one cohesive live service experience. You will help define how products feel, function and evolve across gameplay, monetisation, UI/UX, service design and visual identity. The ideal candidate understands not only how products look, but how they work end to end. You should be equally comfortable discussing:
- player behaviour and engagement
- game mechanics and progression systems
- monetisation flows
- UX and interface design
- visual direction and creative identity
- live service optimisation
- audience localisation for Western markets
This role requires someone who can operate strategically while also bringing strong creative and design judgement at a detailed execution level.
The Business
The company has built one of Asia’s leading digital avatar and virtual lifestyle ecosystems, generating hundreds of millions in annual revenue and building highly engaged user communities across mobile platforms. Its products combine gaming, social interaction, personal expression and digital lifestyle experiences, creating immersive virtual environments that evolve alongside real world culture, events and trends. As part of its global expansion strategy, the company is now investing heavily into the Western market opportunity, beginning with the launch of a London based creative and product studio.
The UK studio will play a central role in:
- Localising existing live products for Western audiences
- Reimagining UX and creative experiences for UK and US users
- Developing new products for international growth
- Building a scalable creative and product organisation in Europe
What You’ll Be Responsible For
- Defining the overall creative vision and product direction
- Overseeing UI, UX, visual identity and player experience
- Guiding product and service design decisions across live mobile products
- Evaluating game mechanics, progression systems and monetisation flows
- Building cohesive product experiences aligned to Western user expectations
- Leading and mentoring multidisciplinary creative and design teams
- Working closely with product, development and leadership teams
- Helping shape the long term creative and cultural identity of the UK studio
What We’re Looking For
We are looking for someone who combines:
- Product and service design thinking
- Strong creative and visual judgement
- Deep UX and UI understanding
- Strategic product vision
- Experience working on live digital or mobile products
- Strong leadership and communication skills
You do not need to come exclusively from gaming. Candidates from mobile products, digital entertainment, consumer apps, virtual worlds or highly interactive digital experiences are all of interest. What matters most is the ability to think holistically across:
- Product × UX × Creative × Audience × Commercial Experience
Team & Structure
Initially managing a core creative and product team of approximately 8 people, growing to oversee a wider team of 12–15, working directly with senior international leadership and helping build the long term UK studio culture and capability.
Location
London based Hybrid working model (minimum 3 days per week in office)
Why This Role Matters
This is an opportunity to help build something from the ground up with the backing, stability and ambition of a globally successful digital entertainment company. You will help shape how globally proven products evolve for Western audiences while also influencing the next generation of products created specifically for the UK, European and North American markets. For the right person, this is a chance to define the creative and product identity of an entirely new studio at a pivotal moment of international expansion.
Creative Director employer: Plug-In Marketing Agency
Join a pioneering digital entertainment company as a Creative Director in London, where you will play a crucial role in shaping the future of mobile gaming and digital experiences. With a hybrid working model and a focus on employee growth, this studio offers a vibrant work culture that encourages creativity and collaboration, allowing you to influence both existing successful titles and new products tailored for Western audiences. This is a unique opportunity to be part of an exciting international expansion backed by a leading Asian firm, providing stability and the chance to make a significant impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and digital entertainment industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your portfolio! As a Creative Director, your work speaks volumes. Make sure your portfolio is up-to-date and showcases your best projects. Tailor it to highlight experiences that align with the role you’re after, especially those that demonstrate your understanding of UX and product design.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products. Understand their current offerings and think about how you can contribute to localising and enhancing them for Western audiences. Bring fresh ideas to the table during your chat – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting journey in the UK market!
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! Use engaging language and examples that showcase your unique approach to design and product development. We want to see how you think outside the box!
Connect the Dots:Make sure to highlight how your experience connects product, design, UX, and creativity. We’re looking for someone who can weave these elements together seamlessly, so don’t be shy about sharing specific projects where you've done just that.
Tailor Your Application:Take a moment to tailor your application to our studio's mission and values. Mention how your skills align with localising products for Western audiences and creating new experiences. This shows us you understand what we’re all about!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Plug-In Marketing Agency
✨Know Your Audience
Before the interview, research the company’s existing products and their success in Asian markets. Understand how they plan to localise these for Western audiences. This will help you demonstrate your knowledge of player behaviour and engagement, which is crucial for the Creative Director role.
✨Showcase Your Holistic Thinking
Prepare to discuss how you can integrate product, design, UX, and creative elements into a cohesive live service experience. Bring examples from your past work that illustrate your ability to think across these areas, as this is key to the role.
✨Be Ready to Discuss Strategy and Execution
The interviewers will want to see that you can operate both strategically and at a detailed execution level. Prepare to talk about your vision for product direction and how you’ve successfully led teams in the past to achieve that vision.
✨Engage with Their Vision
Express your enthusiasm for building something new and your understanding of the digital entertainment landscape. Share ideas on how you would approach the localisation of existing products and the development of new ones tailored for UK, European, and North American users.
