At a Glance
- Tasks: Lead global PR strategies for product launches and translate tech innovations into compelling stories.
- Company: Join ExpressVPN, a leader in online privacy and security.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and community engagement.
- Why this job: Make an impact in the tech world while promoting digital freedom and security.
- Qualifications: 5+ years in PR or product communications with strong media relations skills.
The predicted salary is between 54000 - 66000 £ per year.
Role Overview
The Product PR Manager is responsible for developing and executing communications strategies that increase awareness, adoption, and trust in Express VPN's products and features.
Working closely with Product, Product Marketing, Engineering, Security Research, and Executive Leadership teams, you'll translate technical innovations into compelling stories.
Key Responsibilities
- Product Launch Communications
- Lead global PR strategies for new product launches and feature releases.
- Develop launch messaging, media materials, FAQs, spokesperson briefs, and press releases.
- Coordinate cross-functional launch plans with Product, Marketing, Community Management and Customer Support teams.
- Media Relations
- Build relationships with technology, cybersecurity, consumer tech, and business journalists.
- Secure earned media coverage across tier-one, trade, and regional publications.
- Manage product reviews, hands-on testing opportunities, and media briefings increasing our positive review coverage.
- Messaging & Positioning
- Develop differentiated narratives around privacy, security, digital rights, and online freedom.
- Translate technical product capabilities into accessible consumer and business benefits that tie into the wider brand story.
- Ensure messaging consistency across markets and channels.
- Thought Leadership
- Partner with executives and product leaders to create commentary on cybersecurity, privacy, VPNs, AI, and digital security trends.
- Identify newsjacking opportunities and industry conversations where Express VPN can contribute expert perspectives.
- Community Management
- Partner with Community Management to monitor and respond to product reviews across platforms such as Trustpilot.
- Work with Community Managers to identify recurring customer feedback, product issues, and feature requests from reviews, social channels, and community discussions, and encourage the community managers to share insights with Product and Marketing teams.
- Develop communications strategies to address customer concerns, improve sentiment, and strengthen brand trust.
- Support responses to customer queries and feedback related to product features, updates, and launches, ensuring messaging is accurate, consistent, and aligned with brand guidelines.
- Leverage community insights to inform product storytelling, media narratives, and future communications campaigns.
- Measurement & Reporting
- Track media coverage, share of voice, sentiment, and campaign performance.
- Deliver insights and recommendations to improve future communications efforts.
Skills & Experience Required
- 5 to 8+ years' experience in PR, product communications, product marketing, or technology communications.
- Experience launching consumer technology, Saa S, cybersecurity, or subscription products.
- Strong media relations experience with technology and business media.
- Excellent written communication and storytelling skills.
- Experience managing global communications campaigns.
- Preferred
- Cybersecurity, privacy, VPN, identity protection, or digital rights experience.
- Experience working cross-functional across product, engineering, and marketing teams.
- Familiarity with product positioning, go-to-market strategy, and launch planning.
- What Express VPN Is Likely Looking For
- Ability to simplify complex technical concepts.
- Experience working in fast-growing global technology companies.
- Interest in online privacy, security, and digital freedom.
- Comfort working across international teams and multiple time zones.
- Data-driven approach to communications and launch measurement.
For someone coming from an agency PR background (particularly tech PR), this role would likely emphasize product launch strategy, technical storytelling, media relations, and stakeholder management more heavily than traditional corporate communications.
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Product PR Manager employer: PLP Group
CellPoint Digital is an exceptional employer that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we offer competitive salaries, a dynamic work culture, and opportunities to lead transformative projects in cloud technology. Join us to be part of a forward-thinking team that values automation, security, and developer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Product PR Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like PLP Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like PLP Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research PLP Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Product PR Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of PLP Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at PLP Group.
How to prepare for a job interview at PLP Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
