At a Glance
- Tasks: Create compelling copy for ads, emails, and landing pages that drive conversions.
- Company: Join ExpressVPN, a dynamic team in the heart of London.
- Benefits: Enjoy a competitive salary, flexible work environment, and opportunities for growth.
- Other info: Fast-paced, collaborative culture where creativity and ownership are encouraged.
- Why this job: Make your words matter and impact millions while honing your craft.
- Qualifications: 3+ years of marketing copywriting experience with a strong portfolio.
The predicted salary is between 45000 - 55000 £ per year.
Do you write words that make people click, sign up, and stick around? Are you happiest turning a product feature into a headline, an email, or a landing page that converts? Do you reach for AI to move faster — without letting it flatten your voice? Do you love solving problems and learning relentlessly?
Then we’ve got just the place for you. As a Content Strategist on our marketing team, your copy will power the ads, emails, and landing pages seen by millions. This is performance copywriting — not blogging, not SEO, not long-form. If you love making every word count and want to take your career to the next level in a fast-paced, fun environment, we want to hear from you.
Key Responsibilities
- Write the copy that sells: Write across performance formats — landing pages, ads, lifecycle and campaign emails, in-app and push, video/audio scripts, social, and taglines.
- Speak to the customer: Turn briefs and features into sharp, benefit-led copy pitched to real customer motivations, and flex your voice across audiences and funnel stages.
- Collaborate effectively: Work hand in hand with design, performance marketing, brand, product, and CRM to take campaigns from concept to launch, iterating on feedback and data.
- Use AI well: Use AI tools as part of your creative process to explore, draft, and vary — with a critical eye on quality and brand fit.
- Take ownership: You’ll be given autonomy and encouraged to take ownership of projects from day one. We have processes and structures, but don’t let them undermine efficiency or creativity.
- Learn and iterate: Respond to what performs and feed those signals into your next round of copy.
Qualifications and Experience
- 3+ years writing marketing copy, with a portfolio of ads, landing pages, and/or emails (not primarily long-form).
- A natural marketing copywriter who writes to persuade and convert.
- Comfort with short-form, conversion-focused formats: taglines, ad copy, email, video scripts, UI/in-app text.
- Familiarity with AI, and a willingness to experiment and learn.
- Perfect written English and adaptable voice.
- Collaborative and fast. We are a high-energy, global environment.
- Strong prioritization instincts and a desire to own workstreams end-to-end.
- Knowledge of Figma, WordPress, JIRA, or Monday.com is advantageous.
- A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change.
Content Marketing Strategist London employer: PLP Group
CellPoint Digital is an exceptional employer that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we offer competitive salaries, a dynamic work culture, and opportunities to lead transformative projects in cloud technology. Join us to be part of a forward-thinking team that values automation, security, and developer experience.
