At a Glance
- Tasks: Create and optimise compelling copy for ads, emails, and landing pages.
- Company: Join ExpressVPN, a leader in digital privacy and security.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make an impact with your words and shape creative strategies for a global audience.
- Qualifications: 5+ years in marketing copywriting and strong AI knowledge.
The predicted salary is between 52200 - 63800 £ per year.
Can you point to the copy you’ve written — and the numbers it moved? Do you treat a landing page as something to be tested and improved, not just published? Do you reach for AI to raise the whole team’s creative output, without losing the voice? Then we’ve got just the place for you. As Content Manager on our marketing team, you’ll own the copy behind our ads, emails, and landing pages. You’ll contribute to the optimisation strategy that keeps making it better and brings our brand to an audience of millions.
Key Responsibilities
- Own copy for key workstreams: Own and elevate conversion copy across landing pages, ads, lifecycle emails, in-app/push, scripts, social, and taglines. This is conversion copywriting and CRO, not blogging, SEO, or long-form. You’ll love ruminating over a tagline and be one of the last pairs of eyes before lifecycle emails go out.
- Optimise relentlessly: Develop optimisation strategies, suggest A/B/multivariate tests, and apply CRO principles to lift conversion, engagement, and retention.
- Shape creative strategy: Set creative direction — angles, messaging, formats — and prioritise the ideas most likely to drive impact.
- Run delivery: Write briefs, manage timelines and approvals, and coordinate writers, freelancers, and cross-functional partners.
- Lead with AI: Bring strong practical AI knowledge and embed AI creative tools into the team’s workflow while protecting quality and voice.
Qualifications and Experience
- 5+ years in marketing copywriting, with a portfolio and results you can walk through.
- A natural marketing copywriter across short-form, conversion formats.
- Hands-on optimisation experience: A/B testing and CRO.
- Strong, practical AI knowledge for creative work.
- Creative-strategy judgement and prioritisation.
- Some project management — briefs, timelines, approvals, coordinating contributors.
- Perfect written English and adaptable voice.
- Knowledge of Figma, WordPress, JIRA, or Monday.com (we use all of these, the more the better).
- Localization experience or a desire to learn how markets shape strategies - fast.
- A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change.
Content Marketing Manager London employer: PLP Group
CellPoint Digital is an exceptional employer that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, we offer competitive salaries, a dynamic work culture, and opportunities to lead transformative projects in cloud technology. Join us to be part of a forward-thinking team that values automation, security, and developer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PLP Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PLP Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PLP Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PLP Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PLP Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PLP Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about PLP Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PLP Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PLP Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PLP Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
