At a Glance
- Tasks: Lead growth marketing, generate leads, and craft compelling messaging.
- Company: Join PLOY, a dynamic B2B SaaS platform transforming employee-generated content.
- Benefits: Competitive salary, hybrid work, and the chance to shape marketing strategy.
- Other info: Enjoy autonomy and influence while building a marketing playbook from scratch.
- Why this job: Make a real impact in a fast-growing company with major clients.
- Qualifications: Proven lead generation experience in B2B, strong writing skills, and creativity.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hybrid
Type: Full-time
Reports to: Tim Grimes, CEO & Co-Founder
Salary: £40-50,000 + OTE
Who We Are
PLOY is a B2B SaaS platform that helps brands turn their employees into content creators — at scale, across TikTok, LinkedIn, and Instagram. Employee-generated content (EGC) is one of the fastest-growing marketing channels right now, and we're building the infrastructure that makes it work.
Our clients include some of the UK's most recognisable brands: Boots, Next, DPD, NHS, Wargaming, JetBrains, and Braze. We're a small, ambitious founding team — everyone wears multiple hats, moves quickly, and takes real ownership.
The Role
This is our first dedicated growth marketing hire, so you'll own the whole function. Your north star is lead generation, but the way you'll get there is through sharp messaging and genuinely creative ideas, not by throwing budget at ads.
Half of this job is pipeline. The other half is craft. You'll be equally comfortable staring at a lead number you're accountable for and rewriting a cold email until the hook actually lands. If those two things feel like different jobs to you, this probably isn't the right fit. If they feel like the same job, read on.
You’ll work closely with the founders and the sales team, and you’ll have a lot of freedom to decide what we do and how we do it.
What you’ll own
- Lead generation and pipeline
- Own the outbound lead engine end to end as a priority with a real number attached
- Build and run multi-channel campaigns across email, LinkedIn, and content
- Set up and improve our outbound infrastructure (sequences, enrichment, list building across our ICP)
- Work hand in hand with the founders so marketing actually feeds the pipeline rather than sitting next to it
- Track what's working, kill what isn’t, and report on it clearly
Messaging and creative
- Own our positioning and messaging, and keep it consistent everywhere
- Write copy that people want to read, from cold emails to LinkedIn posts
- Develop creative campaign ideas that stand out in a crowded B2B space
- Turn our client proof points into stories that sell
Who you are
- You have a track record of generating leads for a B2B business, ideally SaaS or early-stage
- You can point to campaigns you dreamed up and shipped, not just managed
- You write well, and you care about the difference between copy that's fine and copy that works
- You're comfortable owning a number and being measured on it
- You're happy with a blank canvas and enough autonomy to fill it
- You know your way around email and LinkedIn as growth channels, and you understand how modern social content actually spreads
Nice to Have
- Experience marketing to enterprise or multi-site organisations
- Familiarity with tools like Clay, Lemlist, LinkedIn, and modern outbound tooling
- An interest in social, creators, or employee-generated content
- Design or basic video sensibility, even if you're not the one making it
What Success Looks like
In your first few months you'll get to grips with our positioning, tighten our messaging, and get the lead engine running properly. By the end of your first year we'd expect marketing to be a reliable source of qualified pipeline, with a content and campaign motion that's genuinely ours and hard for competitors to copy.
Why Join
- Own an entire function, not a slice of one
- Real influence on the direction of a fast-growing company
- Work directly with the founders
- A product with genuine market pull and marquee clients already on board
- The rare chance to build the marketing playbook rather than inherit it
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ploy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ploy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ploy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ploy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ploy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ploy:Show us that you’ve done your homework! In your application, briefly mention what you admire about ploy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ploy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ploy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ploy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
