At a Glance
- Tasks: Own and manage digital marketing campaigns to drive business growth and optimise performance.
- Company: Join a dynamic, employee-owned company focused on innovation and collaboration.
- Benefits: Enjoy 25 days annual leave, flexible working, and a performance-related bonus.
- Other info: Be part of a vibrant team with excellent career development opportunities.
- Why this job: Make a real impact in digital marketing while developing your skills in a supportive environment.
- Qualifications: 5 years' experience in B2B digital marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
About the Role
We're looking for an experienced, hands‑on Digital Marketing Specialist to take ownership of our digital marketing infrastructure and help drive measurable business growth.
Working closely with the marketing team, you'll manage our paid media, CRM, marketing automation, website performance and analytics, ensuring campaigns are delivered effectively, leads are captured accurately, and marketing performance is clearly connected to commercial outcome.
This is an exciting opportunity for someone who enjoys building processes, optimising performance and using data to make smarter marketing decisions.
- What You'll Be Doing
- Own and manage paid media campaigns across Google Ads, Linked In Campaign Manager and other relevant digital channels.
- Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performance.
- Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journeys.
- Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platforms.
- Create and maintain landing pages, campaign tracking, UTM parameters and conversion tracking.
- Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investment.
- Work with external web agencies to manage the technical performance and ongoing development of the company website.
- Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital processes.
What We're Looking For
- At least 5 years' experience in a hands‑on B2B digital marketing role.
- Strong experience managing Google Ads across Search, Display and Remarketing campaigns.
- Experience using Linked In Campaign Manager and other paid social platforms.
- Knowledge of marketing automation platforms such as Spotler, Hub Spot, Marketo, Pardot or similar.
- Experience working with CRM systems and integrating marketing activity with lead management processes.
- Strong understanding of conversion tracking, UTM management, analytics and campaign reporting.
- Experience working with Word Press websites and landing page management.
- Commercially minded with excellent analytical skills and a passion for improving marketing performance through data.
- A proactive, solutions-focused approach with the confidence to build and improve marketing processes from the ground up.
Why Join Plowman Craven?
- 25 days' annual leave, increasing to 30 days with service, plus bank holidays.
- Performance-related bonus.
- Professional membership fees and development support.
- Salary sacrifice pension contribution scheme.
- Flexible and remote working (role dependent benefits).
- Wellbeing and mental health programme.
- Social activities organised throughout the year.
- Employee-owned company held in an Employee Ownership Trust (EOT) for the benefit of employees.
Please note: The benefits outlined above are subject to variation depending on the location and country of the advertised role.
For any questions please get in contact at .
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Digital Marketing Specialist in England employer: Plowman Craven
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Plowman Craven and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Plowman Craven are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Plowman Craven on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Plowman Craven. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Plowman Craven. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Plowman Craven:Show us that you’ve done your homework! In your application, briefly mention what you admire about Plowman Craven’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Plowman Craven
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Plowman Craven will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Plowman Craven, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
