At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various platforms for measurable results.
- Company: Join a leading measurement survey company known for innovation and employee empowerment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with autonomy to drive marketing processes.
- Why this job: Make a real impact in a growing business while shaping digital marketing strategies.
- Qualifications: Five years of hands-on B2B digital marketing experience and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
- Digital Marketing Specialist
- Introduction
As one of the largest measurement survey companies in the UK, Plowman Craven provides a range of services to the property, rail and infrastructure markets.
Our innovation, dynamic approach and commitment to delivering a flawless service is achieved by investing in and empowering our employees to push boundaries and reach new heights.
Regardless of the size or complexity of a project, our clients trust us to provide a service that goes beyond their expectations.
Role Overview
We are seeking a talented and driven Digital Marketing Specialist to join our growing team within Demand Generation.
This is an exciting opportunity for an experienced, hands-on digital marketer who thrives on building and optimising marketing systems that deliver measurable commercial results.
You'll take ownership of our digital marketing infrastructure, ensuring campaigns are executed effectively, leads are captured accurately, and performance is tracked from first interaction through to pipeline generation.
Working closely with the wider Marketing team, you'll play a key role in developing and managing our paid media, CRM, marketing automation, website performance and analytics.
If you enjoy creating structure, improving processes and using data to drive smarter marketing decisions, this is an opportunity to make a genuine impact within a growing business.
- What You'll Be Doing
- Own and manage paid media campaigns across Google Ads, Linked In Campaign Manager and other relevant digital channels.
- Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performance.
- Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journeys.
- Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platforms.
- Create and maintain landing pages, campaign tracking, UTM parameters and conversion tracking.
- Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investment.
- Work with external web agencies to manage the technical performance and ongoing development of the company website.
- Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital processes.
What We're Looking For
- At least five years' experience in a hands-on B2B digital marketing role.
- Strong experience managing Google Ads across Search, Display and Remarketing campaigns.
- Experience using Linked In Campaign Manager and other paid social platforms.
- Knowledge of marketing automation platforms such as Spotler, Hub Spot, Marketo, Pardot or similar.
- Experience working with CRM systems and integrating marketing activity with lead management processes.
- Strong understanding of conversion tracking, UTM management, analytics and campaign reporting.
- Experience working with Word Press websites and landing page management.
- Commercially minded with excellent analytical skills and a passion for improving marketing performance through data.
- A proactive, solutions focused approach with the confidence to build and improve marketing processes from the ground up.
This is an opportunity to join a collaborative marketing team where you'll have the autonomy to shape the company's digital marketing capability while making a measurable contribution to business growth.
Digital Marketing Specialist employer: Plowman Craven
Join our dynamic team as a Property Surveyor in Fawley, where you will be part of a supportive work culture that prioritises safety and collaboration on a major industrial site project. We offer competitive benefits, opportunities for professional growth, and the chance to work with cutting-edge technology in a vibrant location near Southampton, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Plowman Craven and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Plowman Craven are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Plowman Craven on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Plowman Craven. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Plowman Craven. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Plowman Craven:Show us that you’ve done your homework! In your application, briefly mention what you admire about Plowman Craven’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Plowman Craven
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Plowman Craven will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Plowman Craven, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
