We're looking for our first Demand Generation & ABM Lead to build a marketing-led pipeline engine from the ground up. You'll own our account-based marketing for enterprise accounts and our wider demand generation, working hand in hand with sales to win new customers.
What You'll Do
- Own the account-based marketing strategy for our target enterprise accounts, working with the leadership team on which accounts to prioritise.
- Build and run a demand generation engine that works closely with our BDR team's outbound activity.
- Run campaigns as continuous experiments: test, learn, and move budget toward what performs.
- Use AI tools such as Claude and HubSpot to test content and sequencing by buyer type, and build targeting and personalisation from the results.
- Lead and set priorities for two direct reports: a Digital Marketing Manager and a Marketing Coordinator.
- Partner with RevOps, who own KPIs, attribution and reporting, and turn their insights into action.
- Help shape marketing's share of our go-to-market budget, backed by data.
What You'll Bring
- 5-10 years in B2B SaaS marketing, with a proven track record running ABM and demand generation
- Experience marketing to North American buyers, ideally enterprise accounts
- Genuine, day-to-day use of AI in campaign planning, content and targeting
- Hands-on experience with HubSpot or a similar marketing automation platform
- Experience managing or leading others, and comfort being the most senior person in your area
- Willingness to work regular afternoon and early-evening overlap with US Eastern time
It would be great if you also have :
- Experience in both high-growth startups and larger, more structured companies
- Agency experience
- Experience in a private equity or investor-backed business
No deathcare experience is needed. If you meet most of the essentials and this role excites you, we'd encourage you to apply.
Why join PlotBox
- Build something. You'll be the first person to own ABM and demand generation, with the room to shape how marketing drives growth.
- Real impact. You'll work directly with our co-founder and leadership team, and your results will be visible across the business.
- Growth. We're scaling fast, with ambitious growth targets and new markets opening up.
- Meaningful work. Our software helps families and communities at a moment that matters.
- Remote-first. Work from anywhere in the UK or Ireland.
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Demand Generation & ABM Lead in Ballymena employer: PlotBox
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