Digital Account Director

PLMR is an award-winning communications agency helping organisations achieve meaningful change through integrated communications, digital strategy, public affairs and reputation management.

Our Digital team works across a diverse portfolio of clients, developing creative, insight-led campaigns that build audiences, strengthen reputations and deliver measurable results across digital channels.

About the Role

We are looking for an experienced and ambitious Digital Account Director to join PLMR’s growing Digital team.

This is a senior client-facing role for someone who combines strategic thinking with a strong understanding of digital communications, content and campaigns.

You will lead major client accounts, develop integrated digital strategies and ensure our work delivers clear, measurable impact.

You will also play an important role in growing the Digital team, identifying new opportunities, contributing to pitches and proposals, and supporting the development of colleagues across the business.

The ideal candidate will bring

• Significant experience in digital communications, ideally within an agency or consultancy environment.
• Strong strategic knowledge across digital channels, including social media, content, paid campaigns and integrated digital communications.
• Confidence advising senior clients and translating organisational objectives into effective digital strategies.
• A strong understanding of audience insight, campaign planning, measurement and optimisation.
• Enthusiasm for working in a fast-paced, collaborative and values-driven agency environment.
• Commercial awareness and a track record of helping to grow and retain client accounts.
• A willingness to explore new ideas, technologies and approaches and champion innovation within the organisation.

Key Responsibilities

• Lead the delivery of high-quality digital programmes and campaigns across a portfolio of clients.
• Build and maintain trusted relationships with senior clients, providing confident strategic counsel.
• Develop a deep understanding of clients’ organisations, audiences, objectives and wider operating environments.
• Translate client objectives into clear digital strategies, campaigns and programmes of work.
• Ensure accounts are effectively resourced, commercially managed and delivered profitably.
• Identify and address challenges within client relationships quickly and constructively.
• Support and advise junior colleagues working across client accounts.
• Lead the development of integrated digital strategies based on audience insight, client objectives and measurable outcomes.
• Provide strategic direction across social media, content, paid digital activity and digital campaigns.
• Oversee the development of high-quality digital content, ensuring it is engaging, accurate and appropriate for the intended audience and channel.
• Review and enhance strategies, plans and content produced by junior team members.
• Stay informed about emerging digital platforms, technologies, trends and best practice and identify opportunities to apply them to client work.
• Use data and insight to evaluate performance and continually improve campaign effectiveness.
• Project & Campaign Management
• Take ownership of digital projects and campaigns from initial strategy and planning through to delivery, measurement and evaluation.
• Ensure projects are delivered to agreed deadlines, budgets and quality standards.
• Plan ahead to manage team capacity, workloads, dependencies and client expectations.
• Lead internal and client meetings with a clear sense of direction and purpose.
• Maintain clear and consistent reporting on activity, performance and outcomes.
• Work collaboratively with colleagues across PLMR to deliver integrated campaigns spanning digital, communications and public affairs disciplines.
• Business Development
• Drive organic growth by identifying opportunities to expand existing client relationships.
• Lead and contribute to new business proposals, pitch presentations and digital strategy development.
• Identify prospective clients and new areas of opportunity for PLMR’s Digital team.
• Help develop compelling digital products, services and propositions.
• Support the achievement of team-wide new business and revenue targets.
• Contribute to PLMR’s external profile by demonstrating the agency’s expertise and capabilities in digital communications.
• Industry Engagement & Representation
• Build and maintain a strong network across the digital communications, marketing and creative industries.
• Represent PLMR at relevant events, conferences and industry forums.
• Develop relationships with prospective clients, partners, platforms and other relevant stakeholders.
• Identify emerging trends and opportunities that could benefit PLMR and its clients.
• Provide line management, coaching and career development support to junior team members.
• Set clear expectations and provide constructive, regular feedback.
• Proactively address performance challenges and identify opportunities for colleagues to develop.
• Help foster a collaborative, ambitious and supportive team culture.
• Share knowledge and best practice across the Digital team and wider PLMR business.

Person Specification

• A strong background in digital communications, digital marketing, social media or integrated communications.
• Significant experience managing client accounts, ideally within an agency or consultancy.
• Experience developing and delivering sophisticated digital strategies and campaigns.
• A strong understanding of social media platforms, digital content, paid media, audience targeting and campaign measurement.
• Excellent client management skills, with the confidence to advise and influence senior stakeholders.
• Strong written and verbal communication skills and excellent attention to detail.
• A proactive and strategic thinker who can combine creativity with commercial awareness.
• Demonstrated ability to grow and retain client accounts and contribute to successful new business activity.
• Strong project management skills and the ability to oversee multiple accounts and priorities simultaneously.
• An interest in emerging digital trends, technologies and changing audience behaviours.
• A collaborative team player committed to high standards and ongoing professional development.
• A visible leader who contributes positively to PLMR’s culture and broader business initiatives.

Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.

Salary

Competitive, plus a very attractive range of benefits including

• outstanding training
• 25 days of annual leave (plus UK Bank Holidays)
• enhanced pension plan
• enhance maternity pay
• private healthcare
• gym allowance
• Lunch & Learn sessions
• year-round sports clubs
• regular social events

At PLMR we are committed to reflecting and representing the diversity of the UK and to equal opportunities in employment.

The policies and practices of the agency aim to promote an environment that is free from all forms of unlawful or unfair discrimination and values the diversity and inclusion of all people.

At the heart of our policy, we seek to treat people fairly and with dignity and respect.

We therefore encourage and welcome applications from people with a diverse variety of backgrounds; age, gender, ethnicity, disability, sexuality, social background, religion and/or belief.

Please note, PLMR is unable to offer sponsorship at this time.

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