Account Director (Education – PR & Public Affairs)

Account Director (Education – PR & Public Affairs)

Full-Time 49500 - 60500 £ / year (est.) No working from home possible
PLMR

At a Glance

  • Tasks: Lead strategic communications and public affairs for diverse education clients.
  • Company: Join a vibrant, fast-growing communications agency with a focus on social impact.
  • Benefits: Competitive salary, 25 days leave, private healthcare, and fun team events.
  • Other info: Be part of a close-knit team that values diversity and inclusion.
  • Why this job: Make a real difference in education while advancing your career in a supportive environment.
  • Qualifications: Five years in communications, strong leadership, and excellent communication skills required.

The predicted salary is between 49500 - 60500 £ per year.

Account Director (Education – PR & Public Affairs)

PLMR is a leading, fast-growing communications agency with a dynamic, vibrant team, which delivers outstanding results for clients every day.

We work across a range of core sectors, including education, health and social care, technology, built environment, energy and sustainability, and professional services to deliver public relations, public affairs, reputation management and digital strategies that play a central role in helping our clients achieve their diverse objectives.

As an Account Directoryou will be aleadingmember of the PLMREducation practice, overseeing and working across client accounts to ensure high-quality support isdelivered at all times.

You will be responsible for delivering high-level output across PR, public affairs, reputation management and stakeholder engagement, alongside developing overarching communications and campaign strategies, providing strategic counsel, and confidently leading client communications and decision-making.

Internally, you will support the Education Practice’s senior leadership team by leading by example, supporting junior colleagues and contributing to new business, networkingand marketing efforts.

You will have at least five years’ experience working within communications, including agency settings, spanningall levels oftraditional and new media, public affairs and stakeholder engagement and crisis communications.

You will also be able todemonstrateyour ability to develop a wide network of journalists, clients and political stakeholders and will have a proven aptitude for consultancy and management.

As a proud B-Corp, we are also looking for someone who shares our interest in education and delivering social impact for causes that matter.

In this role, you will work on an array of clients within education, spanning nurseries, schools, and academy trusts, to universities, skills and training providers, trade associations, corporate organisations, start-ups, and charities.

You will be accountable for seamless and high-quality work, internally and externally, and will have excellent leadership skills that bring the best out of your team.

You willhave a passion for working across accounts that have positive social impact and be ambitious for your career and for PLMR.

The ideal candidate will have the following

  • A minimum of five years’ experience in communications, including time working within an agency setting.
  • A strongtrack recordof account leadership – motivating and coordinating account teams, working efficiently and to a high-standard and successfully managing multiple projects with challenging deadlines.
  • Excellent written, presentationand verbal communications skills.
  • Experienceleadingreputation managementand crisis communications, includingprovidingstrategicadviceand developing effective and considered communications materials.
  • A proven ability to be a self-starter, criticalthinkerandsolutions-driven consultant.
  • Experience with line management andacan-do attitude and a positive, supportiveand engaging approach to work.
  • Experience leading on successful new business proposals and pitches, coordinating a supportteamand quickly developing positive relationships with prospective clients as part of this process.
  • An expert understanding ofthe British media and political system. You will have an established network of journalists and wider contacts, even ifoutside of education.
  • A proven ability to deliver successful client work with meaningful outcomes.
  • Knowledge of the education sector isadvantageous, but not essential.

• A desire to be part of a fun, close-knit and hard working team!

Mainresponsibilities

  • Leading the development and delivery of strategic communications, public affairs, reputation management and stakeholder engagement programmes for a wide range of education clients.
  • Acting as a senior adviser to clients, providing strategic counsel on communications, media, political and reputational issues, and supporting decision-making during complex or high-profile situations.
  • Leading on reputation management and crisis communications activity, providing advice, support and strategic direction to clients facing sensitive issues.
  • Identifying, developing and securing impactful media opportunities, including leading on story development, media strategy, messaging and the drafting of high-profile communications materials.
  • Devising and delivering public affairs campaigns, including developing key messaging and briefings, gathering political intelligence, and directing engagement with policymakers and sector stakeholders.
  • Overseeing account teams to ensure client activity is delivered to a consistently high standard, on time, within budget and aligned with agreed objectives.
  • Building and maintaining strong relationships with clients, journalists, policymakers and sector stakeholders, while identifying opportunities to strengthen and grow client accounts.
  • Leading new business activity, including identifying opportunities, developing proposals, coordinating pitch activity and presenting to prospective clients.
  • Managing, mentoring and developing junior colleagues, providing leadership, support and quality assurance across client work.
  • Contributing to the growth and profile of PLMR through networking, thought leadership, marketing activity and active participation in the development of the Education Practice.

Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.

Salary: Competitive, plus a very attractive range of benefits including: outstanding training, 25 days of annual leave (plus UK Bank Holidays); enhanced pension plan; enhance maternity pay; private healthcare, gym allowance and other employee perks such as Lunch & Learn sessions, year-round sports clubs, regular social events.

At PLMR we are committed to reflecting andrepresentingthe diversity of the UK and to equal opportunities in employment.

The policies and practices of the agency aim to promote an environment that is free from all forms of unlawful or unfair discrimination and values the diversity and inclusion of all people.

At the heart of our policy, weseekto treat people fairly and with dignity and respect.

We therefore encourage and welcome applications from people with a diverse variety of backgrounds; age, gender, ethnicity, disability, sexuality, social background, religionand/or belief.

Please note, PLMR is unable to offer sponsorshipat this time.

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Account Director (Education – PR & Public Affairs) employer: PLMR

PLMR is an exceptional employer that fosters a dynamic and vibrant work culture, where employees are encouraged to thrive in their careers while making a meaningful impact in the education sector. With a strong commitment to professional development, competitive benefits including generous annual leave, private healthcare, and a supportive environment for diversity and inclusion, PLMR offers a unique opportunity for Account Directors to lead impactful communications strategies and grow alongside a passionate team dedicated to social change.

PLMR

Contact Details:

PLMR Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Account Director (Education – PR & Public Affairs)

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We think you need these skills to ace Account Director (Education – PR & Public Affairs)

Account Leadership
Public Relations
Crisis Communications
Stakeholder Engagement
Strategic Counsel
Media Strategy
Reputation Management

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of PLMR. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at PLMR.

How to prepare for a job interview at PLMR

Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

Stay Current with Industry Trends

We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.

Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.